¶ … Dunkin' Donuts and Starbucks Marketing
Comparative Analysis of Dunkin' Donuts and Starbucks Marketing Strategies
Dunkin' Donuts began as a blue-collar coffee and donut shop, and after choosing to expand using a franchise model, soon became a dominant chain across the eastern United States. Starbucks had equally humble beginnings in the downtown area of Seattle, Washington, yet the difference was the customers they were attracting. Coffee enthusiasts, students and intellectuals across the Seattle area adopted Starbucks as their brand. From those initial stores and strategies, each company has chosen widely divergent marketing strategies. The case analysis illustrates how powerful marketing strategies' impacts are over years of consistent execution and development, with Starbucks firmly entrenched as a premier brand attracting upscale customers who want to be treated as special, while Dunkin' Donuts is winning over the blue-collar, working class customers with a non-nonsense approach to marketing and service delivery (Kotler, Armstrong, 2013). Both of these companies are attracting drastically different customer bases as the case also discusses (Kotler, Armstrong, 2013) with Starbucks excelling on the customer experience dimension (Verhoef, Lemon, Parasuraman, et.al., 2009) and Dunkin' Donuts celebrating the working class roots it is predicated on and the strong respect for the work ethic of its customers (Cebrzynski, 2006). This paper analyzes the marketing mix of each of these companies.
Comparing Dunkin' Donuts and Starbucks Marketing Strategies
Comparing the value propositions of each of these two businesses further amplifies just how significant the differences are in...
Starbucks and Dunkin Donuts Comparing Starbucks and Dunkin Donuts Marketing The differences between Starbucks and Dunkin' Donuts permeate every aspect of the two company's cultures and have a reverberating effect in who they attract and keep as customers. The intent of this analysis is to analyze how each of these two companies vary from a marketing standpoint, and how those differences are continually perpetuated in their approach to managing the marketing mix.
Dunkin Donuts Internship When most people think of Dunkin Donuts, they will often associate it with the many franchises and the quality of the products they provide. This has helped the firm to become very popular and to reach out to new segments of customers in an ever changing marketplace. One of the reasons why they have been so successful is from their ability to understand the needs of cliental. (Boone,
Opportunities Opportunity: Dunkin' Donuts can keep customers by responding to consumers' health concerns. The company ahs already moved towards a trans-fat-free frying oil for their donuts (Ordonez, 2007). Since they have begun offering breakfast sandwiches, more health-conscious offerings would allow to company to transcend their image as having only fat-laden breakfast offerings. Dunkin' Donuts has a definite opportunity in the market for healthier breakfast foods and drinks. Opportunity: Dunkin' Donuts' coffee are
Dunkin Donuts An Overview of Dunkin' Donuts There are few names that are as recognizable to morning commuters as Dunkin' Donuts. The nationwide fast-food style purveyor of fried donut pastries, coffees, bagels and a limited assortment of other breakfast and snack items is a household name that has achieved a rarified level of cultural and economic success in the United States. However, like any company, Dunkin' Donuts is not impervious to the
Starbucks Accounting This is a managerial accounting paper Starbucks accounting questions From the case in 2004, explain the logic for a price increase from Starbuck's perspective. In 2004, Starbucks was facing rising costs for its input goods such as milk and coffee beans. In 2004, Starbucks announced that the "price for a tall coffee is going up by 10 cents. A 12 ounce coffee used to cost $1.55 without tax but it will now
Dunkin' Donuts: A vision for the future in the Midwest region Dunkin' Donuts has experienced stratospheric growth in recent years. To capitalize upon its success in the Midwest region in the five new locations opening up over the course of the next two years requires playing to the organization's strengths in terms of the quality and efficiency of service it offers at a relatively low price. Recruiting top talent, even at entry
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now