Typically, buyers have the ability to switch their tastes from one soft drink brand to the other. Barrier to Entry: It is very difficult to enter the industry due to several factors: First, a new firm will need to implement economic of scale to enjoy cost reduction and compete favourably within the industry. To establish economic of scale, a new firm will require huge capital investment ranging from several millions of

AMZN Company Overview Amazon is a Fortune 100 company, recording over $61 billion in revenue in the 2012 fiscal year, with a net loss of $39 in that period. The company is a retailer, operating almost exclusively online. Amazon runs a large family of retail websites, several of which are the market leaders. The flagship site Amazon.com is ranked as the #11 website in the world in terms of traffic by Alexa,

Anemic returns on capital and fixed assets - the financial ratio analysis later in this paper makes this point very clear; the company is struggling to gain higher levels of asset utilization and therefore increase gross margins and profitability. Opportunities Aerospace growth will significantly grow Alcoa's business - Despite the many problems in the areas of asset utilization and profitability, the company is well positioned to take advantage of the growing demand

Social Media Retailing Applications: Opportunities and Threats How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today? This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a

Strategic and Financial Analysis of Office Depot Company Overview Office Depot Strategic Analysis Porter 5 Analysis Office Depot Strategies Office Depot Profitability Annotated Bibliography In a contemporary business environment, a strategic planning is one of the effective tools that an organization employs to achieve competitive market advantages. This paper carries out a strategic analysis of Office Depot, and identifies Office Depot as one of the Fortune 500. While Office Depot has recorded a consistent increase in total

Net, 2010). For HNI, the objective is to build market share, as much as possible, in ergonomic chairs. The pricing strategy is going to need to reflect that, and should therefore be at the low end of the ergonomic segment. In this situation, we have chosen a skimming strategy. The skimming strategy involves setting high prices based on value. The company wants to build market share on the basis of quality