¶ … standard joke about America in the 1960s claims that, if you can remember the decade, you did not live through it. Although perhaps intended as a joke about drug usage, the joke also points in a serious way to social change in the decade, which was so rapid and far-reaching that it did seem like the world changed almost daily. This is the paradox of Todd Gitlin's "years of hope" and "days of rage" -- that with so much social and cultural upheaval, the overall mood at any given moment in the 1960s must surely have seemed contradictory. How then can we assess the three most important themes in this broad social change? I would like to make the case that the three longest-lasting social changes came with America's forced adjustment to new realities on the international scene, with Vietnam; on the domestic scene, with the Civil Rights movement; and finally through the large-scale cultural shift, which emerges both from the youth protests of Vietnam and the legal maneuvering of the campaign for Civil Rights, to result in the so-called "sexual revolution" and the women's movement. By examining these three themes, I think we can understand better the mood of the 1960s which Gitlin tries to capture, and see the ways in which large-scale social trends in the 1960s informed each other, only to be transformed in subsequent decades.
The first historical trend of the 1960s I wish to examine is Civil Rights. It is worth noting at the outset that the Civil Rights movement is bookended by two decisions by the United States Supreme Court. After an initial flurry of liberty in the "Radical Reconstruction" period after the Civil War, in 1896 the Supreme Court would issue the Plessy v. Ferguson decision, which codified a policy of social segregation ("separate but equal"). The Civil Rights era proper will then begin not with the slow integration of African-Americans into society at large, but into the military first: in 1948, President Harry S. Truman would desegregate the military by executive order, and this newly-integrated force would fight in Korea. The role played by African-Americans in the military as the 50s and 60s progressed, though, would be a point of contention in terms of the failure of the American government to provide equal treatment for citizens who were now equally subject to military conscription, discussed further in the analysis of Vietnam below. But it is worth noting that the integration of the military gave the final impetus for African-Americans to finally start agitating for Civil Rights under the law. Ultimately this led to various legal challenges to Plessy until it was the Supreme Court's decision in Brown v. Board of Education of Topeka in 1954, as Chafe notes, that would set into motion the larger agitation that took place in the 1960s (Chafe 159-60).
But to a certain degree, the 1960s marked a shift in the Civil Rights campaign, from the legal means pursued in the 1950s not only with the Supreme Court's decision in Brown v. Board of Education but also with the non-violent protests organized by the Rev. Martin Luther King, Jr., towards a more violent confrontation that would erupt with the new decade. Obviously it was the vested interests within the former states of the Confederacy to put down the agitation on the part of African-Americans, and the means employed grew increasingly violent. Gitlin notes that by the spring of 1963, the relatively new medium of television was bringing images of this violence into homes across America:
What commandeered the TV cameras that spring were the Negro demonstrators in Birmingham, and Bull Connor's cattle prods, fire hoses, and police dogs that greeted them. The national liberal conscience was galvanized; civil rights groups now found themselves the cutting edge of a coalition of unions, churches, and students. White police and racist mobs were now the conspicuous disorder that Kennedy had to manage. When Governor George Wallace...
This is why people that had financial resources to move away from the agitated center often chose Harlem. At the same time however, On the periphery of these upper class enclaves, however, impoverished Italian immigrants huddled in vile tenements located from 110th to 125th Streets, east of Third Avenue to the Harlem River. To the north of Harlem's Italian community and to the west of Eighth Avenue, Irish toughs roamed
(Conniptions886 2009). Again the ad stresses the outdoor beach culture among those who have the means and leisure to enjoy it. Coca Cola ads have not seemed to change that much over time. They have sacrificed expressing multiculturalism, without popular exception to build a following for their target market. One comparison ad done by Pepsi and much more reflective of diversity, and especially the diversity of the urban culture is
This increased their word of mouth advertising and eventually led to a very large order from a grocery chain, Fresh Market. This word of mouth marketing helped expand their distribution channels as well. The greatest opportunity for a small business, like Sweet Grass, is to focus on what they do best and serve a niche market. Sweet Grass isn't trying to be the largest dairy producer, with an all-encompassing product
As Geisel (2004) notes: Income-tax deductions are worth the most to high-bracket taxpayers, who need little incentive to save, whereas the lowest-paid third of workers, whose tax burden consists primarily of the Social Security payroll tax (and who have no income-tax liability), receive no subsidy at all. Federal tax subsidies for retirement saving exceed $120 billion a year, but two thirds of that money benefits the most affluent 20% of
Marketing Management This report will be a thorough analysis of a chosen marketing management problems. In this report, the approach taken will include thorough analysis of a total of five recent studies. The thematic marketing management problem studied here will be the impact that the ethical standards can have on the entire marketing management structure. The studies chosen will be studies from five different perspectives i.e. The background of the studies
" James a.S. McPeek further blames Jonson for this corruption: "No one can read this dainty song to Celia without feeling that Jonson is indecorous in putting it in the mouth of such a thoroughgoing scoundrel as Volpone." Shelburne asserts that the usual view of Jonson's use of the Catullan poem is distorted by an insufficient understanding of Catullus' carmina, which comes from critics' willingness to adhere to a conventional -- yet incorrect
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