Stakeholder Analysis
XX Fitness located in Atlanta, GA is a customer-centric based "high end" athletic training facility with emphasis on serious fitness enthusiasts. As with any business XX Fitness depends on creating value for their stakeholders through design and implementation of services for their customers. For XX Fitness these services flow from employee human capital, specifically professional trainers with emphasis on providing individual and tailored client training sessions. Success for XX Fitness will depend on aligning the company's operations and activities with their three major stakeholders: owners-management, customers, and employees.
Stakeholders and the Niche
A stakeholder is defined as "a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization's actions, objectives, and policies" (Business Dictionary.com. N.D.). In conducting a stakeholder analysis, the objective is "to identify everyone with a concern or interest who needs to be involved" (NHS Institute for Innovation and Improvement. N.D.) in the organization's activities. Owners of XX Fitness are looking for a return on equity which will favorably outperform other available investment opportunities, as well as a return on investment which exceeds their service price...
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