The results are based on larger sample sizes that are representative of the population.
The research is more intensive and more flexible, allowing the researcher to probe with greater latitude.
The research can usually be replicated or repeated, given its high reliability.
The results are based on smaller sample sizes and are often not representative of the population.
The analysis of the results is more objective.
The research can usually not be replicated or repeated, given its low reliability.
The analysis of the results is much more subjective.
Source: Qualitative and Quantitative Research (2006).
Taken together, the foregoing strengths indicate that a qualitative case study methodology represents a sound choice for achieving the above-stated research aim and objectives. Because the qualitative case study methodology envisioned for the proposed study will rely on archival secondary data, there are no ethical considerations involved in the collection of primary data (Neuman, 2003).
Research Plan
The research plan tentatively scheduled for the proposed study is set forth in Table 3 below.
Table 3
Tentative Timeline
ACTIVITIES/TASKS
TIME (MONTHS) (2009-2010)
Jan
Feb
Mar
Apr
May
Jun
NJ: Prentice-Hall.
Neuman, W.L. (2003). Social Research Methods: Qualitative and Quantitative Approaches, 5th ed. New York: Allyn & Bacon.
"Qualitative and Quantitative Research." (2009). American Institutes for Research. [Online]. Available: http://www.air.org/topics/topic_qualitative_quantitative.aspx.
Zikmund, W.C. (2000). Business Research Methods (6th ed.). Fort Worth, TX: Dryden Press.
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