Sprint Profile
A Profile of Sprint Nextel Corporation
The telecommunications industry is among the most highly flourishing and competitive of industries in today's global marketplace. The inception of wireless internet usages and the proliferation of mobile communication devices have both contributed to a booming marketplace that continues to experience relative growth even in the face of a struggling economy. That said, the recession has had an impact that many leading telecommunications firms have felt palpably. So is this the case with Sprint Nextel Corporation, a leader in the industry but simultaneously a victim of the sagging economy.
Like many of its counterparts, Sprint has experienced both the highs and lows of the unstable economy. Indeed, the company would ascent to its current form in 2005 when the Sprint wireless carrier purchased Nextel Communications. This helped to elevate Sprint to its current status as the third largest wireless carrier in the United States behind Verizon Wireless and AT&T Wireless. According to BusinessWeek (2005), which reported on the aftermath of the acquisition, "Sprint's sales soared 42%, to $39.3 billion in 2005, more than any other telecom services provider that year. How? Sprint decided in 2004 that continuing to chase growth as a long-distance carrier was a slow-go strategy. Instead, it bought wireless player Nextel and added more than $13 billion in revenues." (BusinessWeek, p. 1) This would represent a shift in focus from the dwindling landline...
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