26). The fan culture that sprouts up around MediaSports is a curious social phenomenon. While there were no doubt fans of ancient Greek athletes who booed for their most vilified opponents from the rafters, the obsession with sports in modern society is unprecedented. Hovden (2003) points out an even more potentially destructive facet of MediaSports: the "sexualization and erotization of women's sport and female athletes," (p. 11). The relationship between the media and women's sports is paradoxical. On the one hand, women are participating in what has been an almost exclusively male venue and reaping rewards. Female athletes provide positive role models for young girls, and competitive physical activity is no longer viewed as being the province of men only. As women take control of their bodies and their images, then, it is ironic to see how many female athletes are talked about because of what they wear, or how "hot" they are and not because of how well they play. To be fair, though, the sexualization of male athletes takes place just the same.
The media helps to create and disseminate images of female athletes that appeal to consumers. In fact, the viewer market for women's sports is a strong political issue. The Women's National Basketball Association (WNBA) has fought tooth and nail for mainstream coverage and has failed repeatedly on the grounds that women's basketball doesn't sell. Female sports are usually considered second-tier unless a "hot" player like Sharapova plays.
Groups that are systematically exploited are ironic recipients of some of the spoils of MediaSport. The media is helping to perpetuate stereotypes of women as the "weaker sex" valuable more because of their sexy bodies than their personal achievements. At the same time, the media is helping to undermine those stereotypes through the presentation of strong females who achieve greatness purely of their own accord. In the same way, the Maori culture is engaged in a dysfunctional and codependent relationship with MediaSports. As Jackson & Hokuwhitu (2002) point out, "In New Zealand, team sports, and in particular rugby, have been one of the few cultural sites where Maori have achieved any sense of equality,"...
Sporting Activities or Gender Perspective Annotated Bibliography McKinney, Scott. "Student-Athletes Bring Billions, But What Are They Getting?" Mississippi Business Journal 22.37 (2000): 25. MasterFILE Premier. Web. 20 June This article focuses on college athletes in relation to their contribution in bringing billions. According to the article, college athletes are crucial to the generation of billions within sporting fields through their talents and efforts. This research paper aims to outline benefits of participation in sporting
Planning such an event when it has not been done before is very difficult and time consuming. Mistakes can easily be made on cost, time, and other issues when people are unsure as to what they should do to create an event that is successful - which could happen because the promotion company is uncertain about putting on such a large event and has questions about many aspects of it. Volunteers and
The world will not be able to change if people such as Davis, and others like him, have to live in fear of rejection simply because they are different from other people. However, the preceding quotation from Davis illustrates what is actually at the heart of the issue of social change represented by the NFL and sports in general in terms of tolerance and embracing diversity. The NFL is actually
Sports Sponsorships: Considerations and Configurations The sponsorship of sports has become a highly visible and powerful variable in professional sports, and to a lesser degree, in scholastic sports. The field of sports sponsorship has evolved to such a degree that sponsorship strategies have been classified into benefits packaged identified by color: Gold, silver, and bronze. Selection of sponsorship packages has become de facto, which undoubtedly creates advantages for the sponsor. Recently,
Sports and Anti-Trust Is the National Football League's Requirements to Enter the Draft a Violation of Antitrust Law? If so why? Why does the NFL think it is not a violation? Defining the AntiTrusts Legislation Sherman AntiTrust Legislation Clayton Antitrust amendment Presidential support The Maurice Clarett Case The NFL's position, The effect is could have on the game. Judge Scheinin's decision Sherman Antitrust Act Clayton Act Basis of Judge Shira Scheinin's Decision Other cases from other Professional sports leagues, like the NBA, that are
Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. Turkey is one of the rare countries in the world which has an article related to sports in her Constitution. Article 59 of the Constitution says, "The State takes measures
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