Subculture is therefore one of the hallmarks of extreme sports, exemplifying the essence of the root meaning for "extreme." That which is extreme is outside of the ordinary. Therefore, an extreme sport, even if dangerous, cannot be part of mainstream culture. For example, most people in the United States do not play football, but football is certainly not considered to be an extreme sport. Football is for sure a dangerous sport, but it is also a mainstream sport, broadcasted live on national television networks, a sport that has become commonplace even to those who do not play. Skateboarding, on the other hand, is technically less dangerous than football but still carries with it a stigma of fringe culture and subculture. People who skateboard are labeled "extreme" because they are outside of ordinary mainstream culture. Therefore, extreme sports necessarily create subcultures...
The slogan underscores the fact that skateboarding has become an activity outside the realm of perceived normalcy. Although skateboarding has become acceptable enough to mandate urban and suburban skate parks, the sport can still be considered to be extreme because it has created a subculture, a fringe culture. Football, on the other hand, is so much a part of corporate America that it cannot be considered to be extreme, however dangerous it really is. On the other hand, the term "extreme sports" is in itself a product of savvy marketing; so ironically, extreme sports are a part of the mainstream more than most people know.
Extreme sports are often denoted by the neologism "Xtreme." Removing the initial
