21st century worker: Keeping employees motivated in a global economy
Employee motivation is critical in today's hyper-competitive, global business world; as such it is an appropriate topic for the speech to be presented to Hongkong Electric Holdings. Please find following the brief for this presentation. In this brief you will find the many factors that were taken into consideration, in its preparation. These include the best approach for this specific audience, how the topic had to be developed and limited to again fit with this specific audience's needs, what cultural adaptations were made for this presentation, and what aspects of the speech will connect with the company.
The 21st century worker: Keeping employees motivated in a global economy
Introduction:
Employee motivation is critical in today's hyper-competitive, global business world; as such it is an appropriate topic for the speech to be presented to Hongkong Electric Holdings. Please find following the brief for this presentation. In this brief you will find the many factors that were taken into consideration, in its preparation. These include the best approach for this specific audience, how the topic had to be developed and limited to again fit with this specific audience's needs, what cultural adaptations were made for this presentation, and what aspects of the speech will connect with the company.
Audience/Topic Assessment:
According to Terrence Doyle (1997), to analyze and assess the audience, one must consider the demographics of the audience, including age, sex, religion, family status, sexual orientation, educational level, and socio-economic class, the psychographics of the audience, and the credibility that the speaker will have with the audience. The demographic study of this audience begins with the fact that it will be comprised of engineers. Hongkong Electric is a technical-oriented group, that primarily employees technical staff which includes "many disciplines, including architecture, civil, electrical, mechanical and electronic engineering." ("Recruitment," n.d.) Obviously, it will be an adult audience, and most will have attained a higher education degree. It can be surmised that a majority of members will be male, and of a higher socio-economic class on average, than if the speech...
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