Another means in which Southwest Airlines resembles McDonald's is given by the very use of the Ronald McDonald House for charity events. McDonald's has been developing charity actions through sustained donations to the charity houses for nearly four decades now (Website of the Ronald McDonald House Charities). As of 1983, when a Southwest Airlines pilot lost his daughter to leukemia, the airline operator has also been annually donating money to the charity. Additionally, the company also volunteers employees to help in the charity houses (Airline Industry Information, 2005).
These actions of Southwest can be assessed from two distinct angles -- both similar to the angles of assessing the charity decisions of McDonald's. In this order of ideas, the first angle is constituted by the fact that the companies become respectable members of the community. They show their support to community causes and they are socially responsible by giving back to the community and helping those in need. On the other hand, the second angle is constituted by the organizational gains the firms register from the charity actions. In this order of ideas, when they support the community, the firms improve their perceptions and gain more public support. Subsequently, their reputations improve and so do the demands for their products and services. Southwest Airlines for instance issues an annual advertisement in which they reveal their support for the Ronald McDonald House Charities.
"During the holiday season each year, Southwest runs a television advertising campaign highlighting its Ronald McDonald House partnership. The original commercial was filmed at the Fort Worth House and features children and families from the Ronald McDonald Houses as well as Southwest Employees, including Southwest President Colleen Barrett" (Airline Industry Information, 2005).
But Southwest Airlines also reveals some features emergent from the Japanese work organization, materialized primarily in...
Southwest Airlines The airline industry has been one that has consistently lost money during the last decade. Even before that, if an airline did not have a good business strategy, they were most likely doomed to failure. Many people do not remember Braniff, TWA or Pan American, but for a long time they were among the largest air carriers in the world. He present model, for airlines as well as other
culture in an organization using Southwest Airlines as a model. It uses Geert Hofstede Four Dimension of Culture to analyze the company and provides an over view of how the company's policies enable it to secure a top position in the industry. It uses 5 sources in MLA Format. Globalization has changed the way people do business today. Factors like strategies, resources or capacity to produce has become secondary to
Southwest vs. JetBlue The airline industry is one that has rapidly evolved both with regards to technology and product offerings. This paper argues that technological advancements, deregulation and competitive pricing and marketing strategies are what have driven change in regards to both Southwest airlines and JetBlue. Segmentation, targeting and positioning have also played a profound role within the evolution of the industry. Many companies, particular those that are broad-based have experienced
American Airlines: Analysis and Discussion American Airlines History (adopted from American Airlines, 2011) American Airlines was formed in 1934 through the consolidated act of American Airways Inc. And several airline subsidiaries that had been acquired by the Aviation Corporation between 1929 and 1930. Cyrus Smith Rowlett was elected president -- a position he held until his appointment as U.S. Secretary of Commerce in 1968. By 1940, American had become the leading domestic carrier
For example, Southwest reduced it turnaround times, and this allowed it to have more flights in a day Arthur a. Thompson, 2010() , which consumers had the opportunity to choose from instead of the larger airlines. Serving short distance and budget fare, the airlines were able to do away with some luxuries which consumers were not interested in like first-class, seat numbering, in-flight meals, and baggage transfers. The budget airlines
, 2005). A second airplane design in the replacement program was the 747X, which would have provided better efficiency than the 747-400 with a longer plane body (Norris et al., 2005). Boeing couldn't generate much excitement around the 747X, but the Sonic Cruiser offered stronger appeal (Norris et al., 2005). Continental Airlines was a particularly interested customer, but the feedback from the airlines focused on operational costs (Norris et al.,
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now