By 2008, the global consumer as well as industrial electronics had reached a staggering $92,000M. The market is also expected to expand at a rate of 7.2% annually in order to attain a value of 137,000 Million by 2014. Sony is one of the largest industrial electronic product manufacturers worldwide. The company provides a diversified range of products which ranges from audiovisual devices to information communication equipment. It also specializes in the manufacture of home appliances as well as other components. Sony is therefore positioned to benefit from the predicted growth in future electronic markets.
Networked Products and Services
According to s Sony (2011) networked products and services provides the next growth frontier for the corporation. One of the company's goals is to provide, via a wide range of high-end products, the most exciting and compelling content as well as entertainment to its customers worldwide. One of the latest technological frontiers that it is exploring is the integration of hardware content with various services via the network. An example of an initiative aimed at the realization of this is the integration of various networked products on the Sony Tablet. This is based on the Android ™ 3.O operating ssyetem. Tis device will target the market segment which is rapidly growing (Sony,2011)
Strategic mergers and acquisitions
Sony has entered into several strategic alliances as well as made some very important acquisitions in the past. In 2009m the company acquired a small and medium sized company that specializes in the manufacture of TFT liquid crystal display (LCD) from a company called Epson Imaging devices. In the same year is formed a joint venture with Sharp in order to produce as well as sell the large sized LCD panels as well as modules. Sony also formed a strategic alliance with Hon Hai Precision Industry, a Taiwanese company for the sake of producing LCD TVs for the U.S. market.
A focus on the BRIC countries
A review of the 2011 annual report indicates that the largest regional growth/economic activities exists in the emerging markets. The BRIC countries which includes Brazil, Russia, India and China . The BRIC countries form part of the globe's fastest growing economies. They also presents close to 40% of the world's population. Sony has already seen a considerable level of success in the Indian market. The company hopes to replicate a similar model in the rest of the BRIC countries as well as other emerging markets.
Samsung's Opportunities
Growing industrial electronic as well as consumer market
The global consumer as well as industrial electronics market is experiencing a considerably high level of growth.By 2008, the global consumer as well as industrial electronics had reached a staggering $92,000M. The market is also expected to expand at a rate of 7.2% annually in order to attain a value of 137,000 Million by 2014. Samsung is one of the largest industrial electronic product manufacturers worldwide. The company provides a diversified range of products which ranges from audiovisual devices to information communication equipment. It also specializes in the manufacture of home appliances as well as other components. Samsung is therefore positioned to benefit from the predicted growth in future electronic markets.
Investment in Supply Chain
The company can increase its investment in the supply chain through heavy investment in research and development aimed at improving its production as well as marketing.The company had intended to construct a twenty four -hour research and development system that is to be used for the continuous development as well as stimulation of demand.
Sale of affiliated companies
In the recent years, Samsung has sold off most of its affiliated companies in an effort geared at the reduction as well as restructuring of its debts. By 2002 alone, the number of companies affiliated with the electronic giant dropped from sixty one to twenty five. Its restructuring program is what has seen it overtake Hyundai in order to become the biggest company is South Korea.
International expansion
The company is currently warming up to enter into the international markets. A review of the 2011 annual report indicates that the largest regional growth/economic activities exists in the emerging markets. The BRIC countries which includes Brazil, Russia, India and China . The BRIC countries form part of the globe's fastest growing economies. They also presents close to 40% of the world's population
Sony Corporation's Threats
Fluctuations in the exchange rate
The operations of Sony Corporation are heavily affected by the fluctuations...
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