Type of Intervention / Changes: A new focus on PC-related systems, a new relationship with Microsoft, and a shift in resources to the developing world
Sony's current strategy is to make inroads into the American market with Microsoft and to focus on replicating the PC experience on mobile devices, to continue its European, luxury models with Symbian, and to expand its base in the developing world, thus adopting a multi-pronged strategy.
Comment on Sufficiency of Change Initiatives
In general, the multifaceted approach seems wise, especially given the cutthroat competition in the mobile market. One neglected feature may be the cost or value factor as there is currently such a focus on innovation in the market. The consumer desire to access the new technology at a more reasonable price might be one way of circumventing Apple's dominance.
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