Instead, their main aim is to encourage increased usage of a particular brand by those who already consume alcohol, and to encourage brand loyalty. In other words, the main objective is market share. Advertisers who reach their goals gain market share at the expense of others in the same market, who lose share. The total market for the product is not increased. Hanson uses a practical example from the United

The family may be a source of stress, tension, and problems, and can drive its individuals to cope with these problems in harmful ways, such as by use of drugs and alcohol (UNDCP, 1995). Families may be social inhibitors, or may be a channel for family members to be involved in the community. The implications of familial relationships can influence both positive and negative behaviors. The family has the potential

Social Vulnerability Analysis Compare and contrast your findings based on your research and provide a summary. Describe the correlation between environmental and socioeconomic risk and vulnerability for the counties you selected. This is Part III of the Social Risks and Vulnerabilities Project. St. Lawrence County, New York State and Missoula County, Montana were chosen from the Hazard Vulnerability and Risk Institute web site because they have similar population size but are from

Therefore, today's society in the United States is diverse, which is something a social worker needs to understand and know how to deal with each diverse group. Furthermore, through research, it has been discovered most ethnic groups that live in the United States consist of young people, which means by staying in this country, they grow accustom to their surroundings. Once they have grown accustom to living here, they

multiple factors present influencing the client in the situation described, including social, environmental and psychosocial factors. The client Marvin is currently suffering from emotional, physical and educational neglect largely resulting from environmental factors but also social circumstances. Environmental factors contributing to his case include lack of proper housing and possible nourishment, a family history of substance abuse and poor living conditions. Both child and parent in this case lack

Substance Abuse Case Study: Levi In recent years psychology researchers have made significant gains in developing effective diagnostic and treatment tools for compulsive and addictive behaviors. In addition, there is a growing body of research that explores the concept of duel diagnosis, with increasingly streamlined treatment plans being designed to address underling mental health disorders in conjunction with detoxification and rehabilitation from substance abuse. The client in this case study, Levi, is