Communications Project Portfolio for a Veterans Day Stand Down
During the Vietnam war, a stand down command meant that troops were allowed a period of rest following offensive hostilities. More recently, the stand down command has been applied to annual events in many American cities that are designed to help homeless veterans and other veterans in need of social services. Although tens of thousands of veterans remain homeless across the country today, their numbers have declined in recent years due in large part to these community-level stand-down events. To further these laudable objectives, this paper provides a situational analysis of five new communications that can be used to promote an operation stand-down event in a typical American city, followed by a discussion concerning lessons learned in this module and their applicability to real-world situations. Finally, a summary of the research and important findings concerning the foregoing issues are provided in the conclusion.
Explanation of the Stand-Down Event
According to the National Coalition for Homeless Veterans, in Vietnam, "Stand Down afforded battle-weary soldiers the opportunity to renew their spirit, health and overall sense of well-being. That is the purpose of the Stand Down for homeless veterans, and achieving those objectives requires a wide range of support services and time" (Stand Down 1). The first stand- down event was held in the summer of 1988 in San Diego and based on the popularity of this event, the number of other stand downs has steadily increased to 190 across the country annually (Stand Down Guide 1). Although firm numbers of unavailable, current estimates place the number of homeless veterans assisted in 2009 at more than 42,000 (Stand Down Guide 1). The popularity of these events is based in large part on the fact that make a wide range of services accessible to homeless veterans in a single location (Mcmurray-Avila 3).
Because many of the targeted veterans for the stand-down event may lack ready access to online resources due to a lack of funds or because of their homeless condition, formulating effective communications to promote this event represents an especially challenging enterprise. Nevertheless, it is possible to reach out to these veterans using the communication strategies and messages described below.
Situational Analysis for Five Communications for the Stand-Down Event
A completed situational analysis table for each of the five communications is provided below.
Communication No. 1: Poster displays at Vet Centers
Content: The textual and visual contents of the first communication could appear as shown in the sample in Figure 1 below.
To Stand Down -- and take advantage of this 3-day event that includes services...
Social Work Exercises Preparing for 3 Clients Mrs. Nancy Cannon telephoned from her place of work ( the Capital Insurance Company -- phone [HIDDEN] She sounded concerned. She said that on the previ-ous Saturday night, her 14-year-old daughter Amy had come home after her 9: 00 p. m. curfew, smelling of alcohol. She says that she " grounded" her daughter but now wants to talk with a social worker about the situation.
Veterans & Retirees; Is Government Keeping its Promise This study aimed at exploring the experiences and perceptions of Veterans belonging to Lousiana and Mississippi about three variables; the accessibility of organization; the accessibility of benefits and availability and adequacy of the facilities being provided by government through VA. The respondents were also asked to suggest whether there is a need for improvement and what should VA do to provide benefits and
Veterans The need for more robust mental health care is acute worldwide. One specific client population that is currently underserved is that of American veterans of foreign wars. In the state of Hawaii alone, there are seven active military installations and as many as 117, 254 veterans currently living in Hawaii," (VA, 2010). Yet there is only one Veteran's Affairs health care facility available to all 100,000-plus individuals qualifying for care
Social Welfare Policy All nation states have some sort of social welfare policy. Social welfare may be defined as the explicit and implicit terms by which the state and its citizenry establish a network of relations with one another. (Blau & Abramovitz, 2003) Citizens may be said to owe the state certain things, like taxes, military service when called for, obedience to the law of the state, and in return the
Social Risk and Vulnerability Analysis Comment by Babyliza: There's No Abstract Vulnerability to hazards is affected by several factors, comprising age or income, the power of social networks, and neighborhood individualities. Social vulnerability takes into account the socioeconomic and demographic factors that influence the resilience of populations. The Sovi for Bexar County is 0.230416 whereas that for Philadelphia County is 3.418284. This indicates that Philadelphia County as a geographical expanse has
The connection between combat experience and mental health has been extensively researched, and the literature is clear and consistent: veterans are a critically underserved population. A 2014 Rand study revealed a “woeful lack of understanding mental health providers have about military members, veterans and families they treat,” (Eckhart, n.d., p. 1). The results of the Rand study may come as no surprise to military families and ex-combatants, but social workers
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