However, the email will only detail that they have been selected to participate in a free shopping spree at a given time and place in appreciation for their loyal patronage. Another possibility is to set up a drawing at the selected store. From the individuals who register, random participants can be selected.
The experiment itself will utilize a simulated shopping environment will be set up. Half the participants will be bombarded with advertisements while shopping and prior to shopping (such as having ads mailed and emailed to them). The other half will not be bombarded with the advertisements for that particular brand and products. All other variables will be the same. After the experiment, the observer will be able to compare the purchases of the two groups to see if the advertisement group purchased the advertised brand and product more than the non-advertisement group.
Another potentially beneficial method to be used is the focus group. The focus group is essentially the foundation of the journal portion of the research. A focus group typically involves gathering together a group of six to twelve consumers to discuss the role of advertisements. Focus groups are most useful in situations where one does not have specific questions to ask, therefore making it an excellent starting point for the Brisbane Metropolitan Consumer Research study. (Girden, 2001, p. 186). Further, by starting with a focus group, the survey questions will be less likely biased as they will be based on the unbiased information gathered from the initial focus group. Therefore, in the Brisbane project, the various consumer focus groups will be given journals to keep track of all of the purchases for one week and all of the advertisements they see the following week. The data will then be gathered to see what, if any, correlation there is between the consumer's purchases and the advertisements that they were aware of. From this general, focus group based information, the survey questions will be able to be drawn up in order to delve deeper into the reasons for the correlations or lack thereof.
It may be helpful to immediately follow up the focus group study, prior to the survey questions, with a personal interview. This will allow the observer to fill in some blanks by asking in-depth questions that will be helpful in formulating proper survey questions. Because personal interviews are extremely vulnerable to interviewer bias, this portion of the research should be given little credibility and serve merely as a way to formulate the survey and to gain feedback on how the focus group research portion worked and where it may have been improved.
Essay
In conclusion, it is felt that the results of this thorough, multi-dimension qualitative research study on the effect of advertisement on consumer purchase motive will demonstrate a direct correlation between advertising and consumer purchase motive. Although this correlation may vary between sub-consumer groups such as gender, age and income, when looking at the consumer group as a whole, consumer purchase motive will be effected by advertisement.
This prediction is made both from the general premise that advertisers continue to spend millions of dollars a year on advertisements and the general results presented in prior, similarly conducted research. If advertising did not have a positive effect on consumer purchase motive, advertisers would not spend the money to advertise. Yet, this general fact does not mean that consumer research no longer needs to occur. The purpose of this proposed research and that...
Social Science Theory and Methodology Questions Generated for a Social Science Analysis Substantive Question. Significance of substantive question. This section describes the significance of a suitable substantive research question, formulated for social analysis. Categorically, the social science research topic for this paper is human psychological development. College students who have matriculated directly from high school typically exhibit behaviors indicative of their age and maturity levels that, if they endure in to adulthood, can
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Social Science There are, of course, a number of theoretical approaches to social science -- and a number of sub-theories that construct a larger, more detailed template that helps us critique the differences between critical social science, and the positivist and interpretive views. Really, as noted, there are a number of means to an end. There are some fundamental questions that social scientists must answer that have been seminal questions
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Meta-Analysis of Nuclear Energy and Waste Disposal in Social Sustainability A Dissertation Presented using the Meta-Analysis Technique Komi Emmanuel Fiagbe Gbedegan Christina Anastasia PH-D, Chair [Committee Name], [Degree], Committee Member [Committee Name], [Degree], Committee Member Date Approved Komi Emmanuel Fiagbe Gbedegan, 2016 This research proposal explores the link between public perceptions of nuclear power, how those perceptions are formed, and what influence those opinions have on energy policy. These issues are important in light of two realities.
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