Social Responsibility: The Container Store
Social Responsibility:
The Container Store
Social responsibility is defined by the small business encyclopedia as "acting with concern and sensitivity, aware of the impact of [one's] actions on others, particularly the disadvantaged."[footnoteRef:1] This definition therefore implies the fact that a business must, perhaps above all else, respect and reward its employees. The case study below will focus on a thriving enterprise, and will thus describe the social responsibilities that the Container Store has, as well as how these relate to individuals within the organization and what issues can come along the way to challenge or help meet these responsibilities. [1: "Social Responsibility." (2011). Small Business Encyclopedia. Retrieved October 22, from .]
The store was created by two individuals in the late 1970's, and was, needless to say, a struggling enterprise at first. However, with hard work, the Container Store has come to bring in almost $700 million in profits...
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As part of the research triangle, Raleigh has a significant portion of its population that fits the target market. For the Farmery to succeed, it only needs to capture a small portion of the market share. This is especially true because the store has a small footprint, and has the flexibility to set up on vacant lots without the costs of either renting or developing fixed real estate. The
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