¶ … functions of management, planning, organizing, directing and controlling, to which we will add commanding and coordinating, as subsidiaries of the directing and controlling functions, we will easily arrive to the conclusions that the first two functions refer to the company's strategy, to the manager's role in determining a strategic vision for the company and the ways it should follow into the future, while the two latter, corroborated with the subsidiary functions, refer to the human resource management.
In the 21st century, a proper human resource management often makes the difference between the success of the organization, especially as a business entity, and its failure. It has become more and more determining for the company's success the way it chooses and it succeeds to properly utilize the human potential it has in its ranks. Quite so often, it is less a question of financial investments one can make, but more a question of how to fully utilize the human potential in order to achieve the best results with the highest efficiency levels.
This short presentation of the modern manager's function had, in this case, a single goal: to introduce the idea that social responsibility, the concept we will be dealing with throughout the essay, attempting to prove its importance in the 21st century organization, has not only an external projection (as the social responsibility towards to the community to which the organization belongs), but also an inner projection, within the company or the organization, dealing with the way the human resource is handled so as to achieve highest performances.
In this sense, the essay will deal with both ethical implications in terms of the organization's participation to the community's welfare, but also an inner projection, related to the way a company knows how to achieve the perfect symbiosis between the company's vision and mission and each working individual's perception on the way things are going in the company.
First of all, we will need to examine ethical behaviors in the case of several organizations, what social responsibility and ethical issues mean nowadays and conclude therefore that social responsibility and an ethical behavior have become more and more an elementary component of organization strategies in the present. The widespread of social responsibility and social responsibility elements in the 21st century organization needs to be differentiated among the causes and reasons that have led the company to adopt such measures in the first place.
There are two such reasons. The first has a pecuniary justification and refers to the ways social responsibility and a proper publicity in this sense help boost the company's profits. The second justification is a moral one: organizations that genuinely believe in their role in society as an ethical factor, a factor which needs to give back to the community as a counterbalance to receiving from it.
From several sources, it seems that nowadays the social responsibility component within a company has two working elements, interrelated and correlated. The first one refers to establishing a Code of Conduct which will help the organization establish ground rules by which it can thereafter lead its operations. The second one includes propagating these rules within the organization and, I may add, convincing the employees of their applicability and of their positive use
The role of the social responsibility factor nowadays appears also from the important and consistent measures that several companies have been taking in order to support ethical campaigns. One such example, the Sundstrand Corporation, was induced by the "extensive publicity to a perceived legal or ethical violation"
. As we can see from the example of Sundstrand, extensive negative publicity on the social responsibility issue will lead top management and key decision makers within the company to truly believe that it will be less costly to invest in some social issues, to implement a Code of Conduct and to promote it within the employees' ranks than to decide not to and endure dramatic reduction in sales due to a negative image that the company has.
This is definitely not a solitary example, we can think of so many other companies that have been forced by the market and by the evolution on the market to adopt several social responsibility measures, to adapt its ethics and practices to the requirements of the community, so as to obtain the best business results and preserve the figures.
Another such example that comes to mind is related to the cigarette producing companies. Because their image was so affected by the numerous trials they had been part in...
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However, it's a social factor and the chance for the issue draw closer devotion on cooperation in that stipulation the chap by no means fall the twenty dollar invoice and making ethical decision is not even needed in this situation. In addition, the system of principles approaches in beneath our communal issue. Formerly the chance factor has been bringing in as an individual in an employment place the surroundings that
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