A busy coffee shop I visit has a self-bussing policy. Most people dutifully clean up after themselves and I do not think I have noticed any time where someone left their dirty dishes behind. For this exercise, i decided to violate the norm by leaving my dirty dishes on the table.
Because I did not want to make a bad impression on the staff of a place I enjoy visiting, I told the barista that I was going to leave without bussing my table. The look on her face told me that I was breaking a social norm simply by telling her this, which added an interesting dimension to the exercise. She seemed puzzled that I would tell her something so directly, for something as frivolous as not putting away a mug and a plate.
However, I wanted to focus on the main norm violation to see if other people in the coffee shop would say something to me if I got up without cleaning the table. When I reached the door, I looked back, and the next person who wanted to take my seat simply took my dirty dishes to the bussing station. Essentially the person had to clean up after me. I felt guilty. Then I noticed something...
References
Bernhard, H., Fehr, E. & Fischbacher, U. (2006). Group affiliation and altruistic norm enforcement. The American Economic Review 96(2): 217-221.
Mu, Y., Kitayama, S., Han, S. & Gelfand, M.J. (2015). How culture gets embrained. PNAS 112(50): 15348–15353
Spitzer, M., Fischbacher, U., Hermberger, B., et al (2007). The neural signature of social norm compliance. Neuron 56(1): 185-196.
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