Social networks changing traditional marketing

Social Networks Changing Traditional Marketing

What kinds of specific techniques have you been using as a part of your social networking strategy?

Have you been using social networking combined with offline PR strategies? What kinds of competitive advantages is it giving your company?

Do you think social networking will become the exclusive strategy that will be used in the future?

What trends do you think will be most important in the industry over the next ten years?

How do you think social networking is changing the way businesses are interacting with customers and the way they are learning about new products?

How has social networking changed the marketing strategies that you are currently using?

Do you think social networking sites are fad that will be upstaged by new forms of technology in the next ten years?

In the future do plan on using social networking to exclusively reach out to customers or will you use this in conjunction with other online and offline tools?

Theoretical Framework

The kinds of conceptual framework that we will be using during the research project will be through a working hypothesis. This is a hypothesis that we will be tested based upon the facts that are being collected during the study. The way that this will be accomplished is through a literature review that will examine a wide variety of sources on social networking. The basic idea is to be able to identify any kind of historical and new trends that are emerging.

We will then use qualitative analysis, to study the findings from interview questions that were given to the respondents of our survey. Qualitative analysis is when you are comparing different numbers with outside facts. The way that this is accomplished is through the use of dependent and independent variables. In the study, the research that we are examining during the literature review will provide specific trends and insights that are occurring. This will serve as the independent variable of the study by: identifying general patterns and corroborating these findings with one another. ("Qualitative Analysis," 2011)

To compare these results, we will then use the responses from the various surveys that were given to marketing executives. This will serve as the dependent variable to the study by: providing a sample population of marketing executives and their views about social networking. Once this occurs, we can determine if the underlying trends are the same as the independent variable. ("Comparative Analysis," 2011)