Social Networking Does Not Require Social Media However Social Networking Is Increasingly Utilizing Social Media
The objective of this study is to examine social networking and how it does not require social media however, social networking is increasingly utilizing social media. This work will discuss how one's social networks in real life may or may not connect with their social networks online.
Defining Social Networking and Social Media
The work of Matt Goddard entitled "Social Networking Vs. Social Media" states that social networking and social media "both have the word 'social' in them, but they should not be confused as the same thing." (nd, p.1) Social networking is stated by Goddard to be "the what" and social media is stated to be "the how." (nd, p.1) Social networks are comprised by peers "seeking and giving advice to make better decisions. Advanced social networking science can even tell us which people give out the most advice in the network and have the most influence. These people are called opinion leaders." (Goddard, nd, p.1) Social networks are reported to connect through traditional means such as "face-to-face conversations, but we also use new fangled approaches, such as blogs, syndicated videos, social bookmarks, and more, which we call social media. Unlike social network theory, which involves decision behaviors based on patterns of advice seeking, social media pertains to how this information can be shared online." (Goddard, nd, p.1)
I. Social Networking Uses, Gratifications, and Social Outcomes
The work of Park, Kee and Valenzuela (2009) reports that Facebook had 67 million active users in 2008 and that more than half of those users returned daily and spent an average of 20 minutes each day on the Facebook website. Park, Kee and Valenzuela (2009) additionally note that the ability of college student populations to "form friends on the site" has resulted in huge success for Facebook in that they are provided with a way to "bridge their online and offline contacts. Additionally stated is that a great many studies "have been conducted to ?gure out the link between Facebook use and civic and political involvement based on social capital theory. However, it is not clear what speci-c features of Facebook produce those effects. Among the diverse applications of Facebook, Facebook Groups is a particularly popular and useful module that allows discussion forums and threads based on common interests and activities." (Park, Key and Valenzuela, 2009, p.5)
The ability of the application to "recruit members and spread messages easily through social networking, diverse political, social and other special-interest organizations are creating online groups and utilizing the useful and fun enhancements of Facebook Groups." (Park, Key and Valenzuela, 2009, p.5) It is reported that once the individual belongs to a political or civic group on Facebook, individuals can receive mobilizing information that may not be available elsewhere. These individuals may also encounter more opportunities to engage in political activities." (Park, Key and Valenzuela, 2009, p.5)
II. Previous Studies Examined
Park, Key and Valenzuela (2009) report that prior studies "have argued that specific gratifications and uses of social network sites (SNSs) may mediate different social outcomes such as civic and political involvement." (Park, Key and Valenzuela, 2009, p.5) Additionally, it is reported that one study indicated the fact that "increasing SNS use stemming from information motivations is more related to higher levels of social involvement than to entertainment purposes." (Park, Key and Valenzuela, 2009, p.5) Furthermore, the social needs of these online groups strengthen social contacts, community engagement and attachment by connecting the whole community through networks." (Park, Key and Valenzuela, 2009, p.5)
Previous studies do not however, examine different applications on Facebook and how they function in a unique manner to satisfy different needs of users of those applications. While some users leave short messages for their friends, these are the types of messages involving interpersonal communication. As well, it is noted that there are groups created specifically for the purpose of organizing meetings or events and for sharing or discussing common issues about campus, community, politics or casual issues." (Park, Key and Valenzuela, 2009, p.5)
Park, Key and Valenzuela (2009) state that the "two-way nature of online technologies such as e-mail, bulletin boards, and chat rooms requires audience members to be active users." (2009, p.1) Previous studies have demonstrated that "life satisfaction and social trust are significant factors that influence the relationship between individuals' SNS use and political and civic involvement." (Park, Key and Valenzuela, 2009, p.5) A factor analysis performed by Park, Key and Valenzuela (2009) shows that the top factors for participating in Facebook Groups include those as follows:
(1) Socializing: receive peer support; meeting interesting people; to belong to a community, to talk about something with others; stay in touch with people.
(2) Entertainment: it is entertaining,...
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