¶ … awareness of the benefits of Social Media for leaders and their organizations. It revealed leaders' tendency to use Social Media to improve product awareness and promote strategic alliances with internal and external customers, foster new opportunities, and create an efficient branding strategy with a more effective approach to optimizing brand equity over time. The use of Social Media may be viewed as a form of product leadership, enabling leaders to adjust and fine-tune organizational direction to better suit the needs of customers and to more visibly offer products and services that maximize a company's profit and strengthen relationships.
Leaders are able to connect to business partners and customers to gather perspectives, understand others in the same organizational domains, leverage information gathered through social networking sites for analytical decision support, and utilize results to competitively reshape businesses. The findings of this study indicated that leaders who have used Social Media brought new opportunities for conversation by sharing information in an online format, knowledge gathering, and relationship building as well as leveraged two-way communication. Also, leaders are able to create high performing and energizing climates, and are able to adapt their behavior to rapid environmental changes and enhance business effectiveness.
With Social Media, leaders are able to seek clarity and understanding within the framework of the consumer-producer discourse while cultivating teamwork and motivating others. Findings indicated that leaders reported that social media use had improved their personal leadership effectiveness within their organization. This study showed that social business activities could advance the strategic agenda of leadership and influence or change leadership styles. Improved personal leadership effectiveness inside and outside organizational structures was also evident.
This aspect of the study supports the contention that leaders who are transformational in their skill sets also have the ability to create a high level of shared task ownership. In today's organizations, leaders should be able to adapt the concept of learning by collaboration. While organizations focus on product development through collaborative innovation to dominate the marketplace, collaboration can help to increase the success and innovation of new products and to drive creativity and innovation. Collaboration...
Social Media: Impact on Youth and Minorities The purpose of this paper is to review the impact of social media on education, specifically related to youth and minorities including the Asian, Latina and African-American populations. The researcher believes that social media when used correctly has the potential to create great leaders, and provide a forum for ethical decision making and a forum for the voice of the people to be heard.
Maximizing Information and TechnologyHow My Organization Uses Social MediaSocial media is a powerful tool that my organization uses to communicate with its audience, build its brand, and increase engagement. This is done in various ways, including marketing, customer service, networking, recruitment, and thought leadership (Evans, 2010). In marketing, we use social media platforms to reach a larger audience and engage with them in a personalized way. Social media is also
For example, as Barnes (2006) points out, users of social networking sites voluntarily surrender private demographic information that can be capitalized on freely by marketers. Aggregate marketing data can be bought, sold, and traded to provide the most robust data set in the history of humanity. Because of the power of social networking to create a vast marketing database, it becomes more and more important to study the particular
Social Media What is social media Why is it important to business Why is it associated with reputational risk The immediacy of social media can be effective in handling reputation risk, when a company gets in front of an issue, but to do this effectively requires understanding the nature of social media communication Critical Background Define social media Discuss its role in business Outline the defining characteristics of social media How do these characteristics contribute to reputational risk Business executives
Human Resource Organization Behavior and Leadership As the hiring component of a business, HR has a responsibility to represent the best interests of that business while also representing the values and commitment to society that the organization promotes in its organizational culture. Businesses must respect all stakeholders and work to please each and every one -- including shareholders, employees, customers, clients, and members of the community. When it comes to hiring
Bosch Company and Social Media The Bosch Company appears to have a strong and comprehensive presence within the world of social media. This is crucial as social media is a truly powerful and invasive tool that can be used to build relationships with new customers and strengthen already existing relationships with old customers. "Building a social strategy takes time and careful attention, but the point is: you need one. Many
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