Olympics, being one of the world's biggest sporting events, is a natural fit for social media. The Olympics are already a media circus, and social media adds several extra dimensions for this. First, social media is a low cost form of media, but one where there is potential for vast reach. It is popular with consumers, and the accounts of both media and athletes attract a large number of followers. With each successive Olympics since the advent of social media, the use of social media has grown larger and more significant. In Sochi, social media reached a new apex, in part because of a high level of athlete participation, and in part because of the strength of social media networks in other countries -- both Russia and China have their own social networks that are arguably stronger than American ones (Laird, 2014). The way that Olympics unfold is naturally built for social media. There is a lot going on at once in an Olympic games -- numerous events appealing to numerous audiences. Television newscasts of the Games in most countries feature live event coverage, where the director jumps from one event to another in a rapid fire manner. Social media enable that level of coverage to a much...
But even mainstream media has the ability to leverage social media, and they do. It is a low cost form of reaching the audience, and can allow media outlets to post news reports are photos with even greater speed and volume than they are otherwise capable of doing through their conventional channels. The use of Facebook, Twitter and Instagram in particular enable this function.
Gender Bias in TV Coverage at the Olympics International Olympic Committee figures reveal that the latest Olympics at Rio had a record 4,700 female athletes competing -- which makes up nearly 45% of all participants. Many countries including the U.S. and Australia broke records with regard to female participation -- the former nation's delegation included 292 female athletes, which is the greatest number of women ever, from a single nation, to
Gender Bias in Coverage of the 2016 Rio Olympics Over the past centuries, gender bias has been one of the dominant issues in the Olympic games. While there has been a noticeable increase in the women participation in the Olympic games, nevertheless media bias has been largely remarkable where men receive more media attentions than female counterparts. In the recent 2016 concluded Olympic game in Rio, media have been found using
Forty-eight percent of commercials that had violence in them were advertisements for movies; 38% were advertisements for television programs. The conclusion that Tamburro comes up with is that "parents should remain present during commercials" or alternatively should institute technology that allows commercials to be skipped (Tamburro, p. 1662). Moreover, the authors believe that "efforts should be made that promote television shows and movies on the basis of the hour at
sensational images in the media, especially as social media has led to the instantaneous reproduction of memes in popular culture. Even before social media and even the Internet, sensational images could spread relatively rapidly via film and television as well as print media such as daily newspapers or weekly and monthly magazines. These images convey various meanings and mean different things for different audiences. A perfect example of how
Brock Turner's ruling of a six-month imprisonment by Judge Aaron Persky, the internet was filled with people's aggressive responses. Brock Turner, a famous athlete in the swim team of Stanford University, was pronounced guilty of having sexually assaulted a 23-year-old unconscious woman. He was also charged for three sexual offences. The internet and all social media forums overflowed with people's call to the judge to review the sentence. These
Olympics a Waste of Money? Over the years, the Olympic Games have withered many trials including but not limited to boycotts, wars and poor organization. Further, there have been claims that the benefits derived from the Games do not justify the costs. In that regard, some continue to view the Olympic Games as a waste of money. Those of a similar opinion are convinced that the money 'wasted' in seeing
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