Social Media and Technology - the Evolution of Social Interactions
Social Media and Technology
Technology has changed humanity and the whole concept of human interactions in dramatic ways over the last few decades. What we have now is an internet revolution; an era of superior digital connectivity, where the internet controls literally every aspect of human life, from the acquisition of social capital to the maintenance of well-being and social status. Gone are the days when time and space limitations forced people to choose their friends and partners from their immediate environment; today, people can share their interests in many different ways, and build relationships using many different online platforms. Thanks to the influx of social media platforms such as Twitter, MySpace, Orkut, Facebook, etc., the development of relationships, both real-life and virtual, has become increasingly easy. Interpersonal and face-to-face interactions are not as significant as they were a few years back; oratorical and charisma skills, once keystones in an individual's ability to interact, are no longer commonplace -- it is easier and perhaps time-saving to add someone on Facebook than to invite them for a snack. The bottom-line is that technology is changing us both emotionally and physically. However, even as we enjoy all this and let ourselves be taken over by this digitalization, there is need to assess the current digital trend, and try to examine how it could the shape the future; how will people relate with each other in the near future; or rather, should we just let computer mediated communication (CMC) take over face-to-face interactions?
Social Media and Relationship Satisfaction: we all appreciate the fact that communication is an integral part of society; it is evident, right from the creation story, that man cannot live in isolation. Utz and Beukeboom (2011) express that above everything else, communication seeks to achieve satisfaction. Satisfaction derived from communication is even more important in the case of online relationships because the parties then do not interact and converse physically (Shah, Shah & Sivitanides, 2012). In this case, the length/frequency of communication and the terminology fundamentally determine the satisfaction of each partner and the extent to which the relationship is likely to grow. Satisfaction ultimately determines the outcome of a relationship, be it online or real-life. Text messaging, Twitter, and Facebook are crucial aspects of the relationship cycle, especially for young people aged between fifteen and thirty-five, the target group for this study. This inquiry seeks to establish the relationship between social media and relationship satisfaction; particularly, whether CMC is beneficial or detrimental to relationship satisfaction. The author reckons that it would be prudent to understand this relationship because technology is showing no signs of slowing down, and neither is relationship-formation online. Such an understanding would shed some light and help us predict the likely trend in relationship development.
After reviewing the existing literature, the researcher concludes that closeness/intimacy is a key construct of relationship maintenance and by extension, relationship satisfaction. This inquiry aims at investigating how people within the target group manage their relationships through social media, and the extent to which they rely on these online platforms to bring about psychological intimacy and satisfaction. To achieve this aim, it will focus on analyzing, by way of case studies, the overall quality of CMC, as well as the amount of time spent in such communication. The overriding aim is to bring out the actual dialogue and content of computer mediated communications, and compare the same to face-to-face interactions. The methodology of comparing and contrasting features and elements of CMC and face-to-face interactions has been found appropriate. Two research questions have been formulated in this regard;
RQ1: What is the overall quality of relationships based on CMC vis-a-vis face-to-face interactions?
This question aims at shedding insight into how people develop and maintain their relationships while relying fully on computer mediated communications; and assessing the likelihood of such a relationship having the same level of satisfaction and quality as one based on face-to-face interaction.
RQ2: What is the relationship between the media platform used and the creation of intimacy/closeness in a relationship?
This question sheds insight into the forms of social media used; and assesses whether the intimacy/closeness and satisfaction derived from a method is a major determinant in the choice and selection of communication methods.
The two research questions above will form the basis of the questionnaire used in the data collection.
Research Methodology
Constructivist Methodology
The study adopted a constructivist approach, requiring one undertaking the same to "debate back and forth his or her...
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