Business and Social Media -- A case of Cameron's Coffee
Social Media
Definition and Use of Social Media
Social media and how businesses use it
Big Data
Definition and Use of Big Data
Big data and Businesses uses
Cloud Computing
Definition and Use of Cloud Computing
Cloud computing and businesses use
Social Media
Definition and Use of Social Media
The collection of internet based online communication channels that are dedicated for community based input, content sharing, interaction and collaboration is broadly defined as social media. There are a number of different types of social media that include websites and applications that are used by forums, microblogging, social bookmarking and social networking.
Social media is generally used to communicate with the members of a particular community who are members of a particular type of social media. Such communication can also take place through Blogs like WordPress and Blogger or through websites where there is scope for creating articles and where comments are allowed. Popular social media platforms like Facebook, twitter, and Instagram are used to share ideas and communicate with the users.
Social media is also used for collaboration where members contribute for a single cause. Social media is also used for expressing reviews and opinions in various blogs and social networking sites. Another use of social media is for entertainment where people engage themselves with interesting contents. Social media is also used simply for media sharing of content including video through some channels that allow them like you tube.
Social media and how businesses use it
Modern business cannot do without a presence in the social media there are a number of ways in which business utilizes social media.
Social media is used as a channel for advertising and marketing efforts with the ultimate aim of increasing sale and thereby revenues. Apart from helping in revenue generation, business also use social media for brand development and establishment. Continuous activity in the social media enables businesses to spread and popularize the brand and develop it so that it becomes easily recognizable (Partners, 2009).
Through brand development and advertising and marketing efforts on social media, business hopes to attract customers. Customer research and feedback is also possible by the use of social media. Companies can get direct feedback from potential clients about products and services. Social media also improves the networking of a company by bringing together like minded people which can help in improving the business.
Recommendations
Recommendation 1:
It is evident from the study of the company website that it is not very active in the social media. Though it displays some information of articles about it published in different media, there is no direct link to the company social media pages. It is suggested that the company design a Facebook page and a twitter account among other social media channels and start posting interesting articles and blogs about coffee and tea which can be found in the company website but not on the social media (Food and Drink International, 2016).
Recommendation 2
It is suggested that the company hires a few specialists in social media marketing and articles writers so that interesting topics about coffee and tea such as how they can be prepared or best use of the beverages can be posted on the social media on a continuous basis. It should also create a separate blog for this purpose with its links on the social media.
Big Data
Definition and Use of Big Data
Any data that is significantly large either structured, semi-structured or unstructured and which has the potential to be used and analyzed for obtaining insight into one or more aspects is termed as big data. Such data is generally collected on a day-to-day basis. While the term is relatively new, the concept of gathering, storing and analysis of large amounts of data is quite old (Dumbill, Cowles, Lorica, Howard & Lorica, 2012). However, what has changed in the modern era is the means of getting data. In today's world there are a number of ways that organizations collect data which constitute big data such as business transactions, information from social media and from sensors or data transferred from machine-to-machine which generally travel very fast and often in real time and are of a variety of nature.
Big data is used in a number of ways by organizations that include analysis for health care, scientific observations, weather forecasting, flight monitoring, transport planning, education, banking retail trading, etc.
Big data and Businesses uses
There are a number of ways business can make use of Big data.
Companies...
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