Social media reflects reality. However, social media also allows for a manufactured and manipulated version of reality. In as You Like it, the character Jacques states, "All the world's a stage, / And all the men and women merely players," (II, vi). Years before the advent of social media, Shakespeare was writing about how people spend their whole lives performing. Their personalities are their egos: something that is personally and socially constructed. Social media is similar to real life because it enhances the ability to create personas, change those personas at will, and project those personas to a target audience. Social media is similar to real life because it makes it more possible to create different personas. With social media, the number of different personas that can be created is even more than what is possible in real life. In real life, the number of personas a person has is limited by their geography and social status. Social media allows the person to have an international audience regardless of their social status in their actual community. People with low social status may seek to boost their profile in public or online. In real life, people who want to boost their status might seek to form partnerships with high...
Social media facilitates this process by what Squires calls being a "brand ambassador," (4). Being a brand ambassador means presenting the self on the world's stage in ways that positively reflect on one's own persona while also promoting the brand. Unfortunately, being a brand ambassador and being obsessed with how one presents their persona can cause psychological problems. In real life and on social media, being overly concerned with one's appearance can lower self-esteem (Squires). Therefore, people need to be careful about their level of media exposure in general, cultivate media literacy, and practice having high self-esteem.
Social Media The "United Breaks Guitars" phenomenon spawned a new era in consumer empowerment. As Kaufman (2012) states, "until very recently, there seemed to be fewer and fewer ways for ordinary people to fight back against powerful corporations." Now, consumers have a range of possible ways to get other consumers to change their purchasing behaviors -- hitting companies where it hurts the most. A friend recently posted on Facebook about a
Social media-Facebook Media is an important tool of communication or instrument of passing round significant information. Some examples of media that comes to mind anytime one mentions the word are radio and newspaper, however there are other mediums of communication that pass for media such as the magazines, supplementary, guides, flyers, banners and catalogues among others. Of late there has emerged a rampant use of social media as a tool of
Social Media Marketing Companies aim to increase their sales by retaining and acquiring customers or improve brand publicity using different marketing strategies. Today, marketing is considered as the most important section of any business. Therefore, companies are focusing more on this area and putting efforts to make marketing as much efficient as they can. Various marketing strategies have been introduced that doesn't require businesses to spend large amounts on marketing. Objectives for
Social Media your purchase. With the advent of social media websites, many business administrators struggle to implement a workable and feasible approach of implementing social networking sites into their business models. Managers and consultants must work collaboratively to identify sound means of incorporating computerized technologies that support and foster profitable utilization of social networking sites such as Facebook, Twitter, and YouTube. Yet, despite the widespread and pervasive consumption of social media,
Social Media in the Business Environment In the past few years, there has been a tremendous and dramatic increase in the use of social networking sites and social media such as Facebook and Twitter. This is particularly because of the low-cost, user-oriented, and highly collaborative means of communication that continues to evolve through its own impetus. Consequently, social networking sites or social media are based on certain principles that the corporate
Social Media -- Best Practices Elefant, C. (2011). The "Power of Social Media: Legal Issues & Best Practices for Utilities Engaging in Social Media. Energy Law Journal, 32(1), 1-20. This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are
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