¶ … social and cultural impacts of establishing an eco-Tourism enterprise in Joao Pessoa, Brazil. The main focus of the dissertation is on the following areas:
An analysis of eco-tourism development
An assessment of the opportunities - regional, domestic, international
An evaluation of the projects feasibility
An examination of the social-cultural impact of the eco-tourism
Brazil has a sanctuary of the finest natural resources ("fauna & flora") in the world, and therefore tourism is in ascendence, and demands for mid-class hotels are on the increase. The development of eco-tourism in specific areas is anticipated due to partnership with local banking intuitions; local government interest and regulations; and a general growth of awareness of the tension between the tourist dollar, the environment and local cultures.
Research Methods
Primary research (interviews and questionnaires) will be conducted to analyze the feasibility of the project. Secondary research will be carried out, in the form of a literature review, covering resources such as the internet, journals, and books. Local governments and banking institutions will be contacted to find out the incentives for new businesses. Links will be made to others countries that have successfully developed eco-tourism. Searches will be made for UK and Brazilian tour operators, to evaluate the demands for tourism in Brazil. Potential problems with the theme of the dissertation proposal include: difficulties in interviewing professionals in the hospitality and tourism industry; difficulties in raising interest from the local government to find backing for the project; difficulties concerning the legislation and regulations connected to the development and sustainability of the site.
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