¶ … asses the advantages and disadvantages of bringing the Soccer World Cup to a city in the United States, this includes the economic, environmental and social impact. Soccer is a major sport around the world but it has yet to gain the top priority in sports among common Americans. It is widely regarded as the most watched game in different continents such as South America, Europe, Asia and Africa. There are many different club level competitions which take place in the United States but bringing the World Cup would definitely raise the overall level of the game.
Economic Perspective
There are great economic prospects for any nation which is chosen to host the Soccer World Cup, firstly it is considered to be a great image booster for the host city as well as the nation itself. Let's have a more corporate view of the World Cup, its sponsorships have steadily risen from about two billion U.S. dollars from early 1980's to more than twenty billion U.S. dollars in 2006. This is a huge tournament which attracts more than half of the population of the world towards watching it, i.e. more than 3.5 billion viewers were known to have viewed the tournament in 2010. Some of the major sponsors of this tournament include Adidas, Coca-Cola and McDonalds.
When the World Cup was hosted in United States back in 1994 some two thirds (65%) of the overall money spent at sponsorships was in sports. This figure is relatively similar to 63% in Germany which was the host in 2006 and 80% in South Africa which was host in 2010.
As we can see the value of sport sponsorship in these countries, it is obviously evident that the "World Cup hosting will definitely bring a huge boost to the local as well as the global economy." (Rich, 2000). In the case of U.S., hosting the World Cup will bring different job opportunities for the common citizens, there are always reports of a huge construction boom in the cities where the matches took place and this requires the infrastructure to be renovated or built completely from the start. "The Stadiums, roads, restaurants, hotels and other public places should be made more attractive and useful to the visiting tourists." (Taylor, 2000).
Tourism is also a factor which can greatly benefit from such an event, in many countries of the world like South Africa, a significant portion of their economy depends on this industry. Therefore it is times like these that make the tourism business flourish like never before.
In the case of United States, this will bring huge job opportunities for the locals, since the unemployment overall is more than nine percent, this sort of event can help the local firms do more business by selling more World Cup related merchandise. This also in turn can help reduce some unemployment. Since many tourists and locals visit different bars and restaurants in different cities during the matches, this may also bring more opportunity for the small American business owners to rapidly expand and profit from this venture.
Many souvenirs related to the sporting event can be exported by the different industries to earn more revenue, examples such as Vuvuzelas from South Africa in the 2010 World Cup. The American industries can use their resources to sell a similar outfit to the world.
Although there are many great economic prospects as just mentioned above there are some disadvantages as well when such an event is organized, this should be properly dealt by the government in order to reduce any sort of losses.
Firstly the security should be extra vigilant during these sorts of events, there are many cases of theft, accidents or hooliganism which are reported in these types of major events. The organizers should give their absolute maximum to restrain these types of activities as much as possible. There are many cases where the fans of the loosing team went on to ransack or destroy public property out of frustration. "The organizers should try to impose appropriate penalties towards any individual who attempts to take law in its own hands or try to break it." (Watt, 2003). All of this can have dire consequences on the host nation's economy as well as its image if something goes terribly wrong here.
Here in this category, the United States and its cities rank much better than any other developing nation...
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