" (Montini, Bero, 2008)
During their research, Montini and Bero spoke with many bar owners and discussed the problem of compliance with the law. They found that generally they all wanted to comply because compliance meant no fines and bars had very slim margin of profits which meant they did not want to owe any money to the agencies. But they complained of "level playing field" issue. For a restaurant owner, the same problem may arise. Since there is no level playing field, compliance can be hindered. Not all restaurants in the vicinity of this restaurant would want to comply with this law and those who don't are likely to cause fewer problems for their customers. This meant customers have an option available if smoking ban is too strict at one restaurant. However, if all restaurant owners sit together and decide in favor of compliance then customers will have no choice but to follow the law.
"In order to protect their individual business interests, bar owners had to work collectively in unanimously complying with or unanimously ignoring the law. The slim profit margins at stake increased the focus on, and the salience of, even and consistently maintained enforcement so that no bar was at a competitive disadvantage. No amount of local discretion was going to provide...
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