Small Business
Taking a small clothing store to the online world is a bold proposition. There are a few strengths that this store can draw upon to help it succeed. The first is the name recognition of the Jersey Shore -- people actually know where it is now and that will help the store by putting it into some context. (We will assume that the context is good, at least for our target market). Another strength is that rent in the area is relatively low, compared with larger urban centers along the Atlantic Seaboard. This means that the store has room to expand once sales exceed the capacity of the existing premises. That said, there are a few weaknesses. The store is small, and therefore has no brand name of its own. For people to buy from the store, they must first reach the website and that will not happen without an upgrade in the brand's profile. Another weakness that needs to be addressed is that the store has no experience in online retailing. Online retailing is highly competitive and the industry leaders have tremendous experience and technological expertise, things that our small store lacks.
However the Internet is rich with opportunities. Chief among them is the ability to access the global market from a single location. This has long been the chief draw of small business to the Internet, and for good reason. We live in a world where you can buy T-shirts from designers in Beijing to go with the shoes you ordered from Italy. The sky is the limit for any retailer that is able to develop a successful strategy online. Furthermore, the Internet is a low-cost means of expanding one's reach, compared with opening additional outlets (Martin, 2011). Another golden opportunity is that the store can sell through other online retailers. Amazon, for example, has an online retailer partnership program that can help drive sales to our store for a cut of the revenue (No author, 2011).
There are a number of threats, however. As with any business, the competition is a threat. One of the tradeoffs you have to accept doing business...
Mr. Masoni is now being prepared for his first trip to the United Kingdom and, as part of this preparation, he has been signed up for a course in business English. The first step in devising the course is that of conducting a language analysis through the following lenses: Job analysis The needs in terms of outcomes Target performance objectives Performance areas in terms of language Language analysis. The first step is that of understating the
In practice, TESOL is often used as synonymous with TESL or TEFL, where the acronyms stand for Teaching English as a Second Language and Teaching English as a Foreign Language. TESOL has however become more popular than these two concepts since its focus is that of language development for the students, without the differentiation of the English language as a second language or as a language taught to people
Wishing they were more or less in use is not an option; they simply are here to stay and are becoming even more insidious. For example, most memos are now sent via email -- and many of the protocols of business English are often not followed when utilizing email -- which changes the standard of usage within the workplace. Similarly, with so much diversity, working from home, globalization, out-sourcing,
In such an environment, linguistic knowledge can be acquired directly as tacit knowledge, without formalizing it as grammar rules or vocabulary lists. At the same time, scenario-based learning allows learners to focus on the target context of language usage (in our case -- business English communication), resulting in more student interest and involvement in the learning tasks. (Bin Baharum et al. 2007) There are of course negative aspects to consider
The office and administrative expenses would remain constant even to that point, as would the insurance expense. Exhibit B: Cash Flow Statement, Year Two At this point, the business is earning a healthy return and Mr. Ahn is receiving will be able to bring in a reasonable salary. The nature of the business may well change at this point. At the maximum revenue of $144,000 per year the pretax profit would
2% of the population is younger than 14; 58.2% is aged between 15 and 64 and 3.6% is over the age of 65. This affect Giam's in a positive way as most of the population is properly aged to work The median age of the population is 20.2 years, with 19.9 years for men and 20.4 years for women The birth rate is of 29.85 births per 1000 individuals The death rate is
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