¶ … political scenario illustrated that governments all over the globe are making their immigration rules more stringent because of the rise in terrorism; the implication of this phenomenon is a decrease in international traveling, which endangers continuance of a number of airlines, including Nigeria's Arik Air (Eze, 2010). Hofstede's power distance dimension denotes the degree to which unequal distribution of power is anticipated and accepted by the lower ranking members (in terms of authority), of organizations and institutions in the nation under consideration. USA's score on this dimension is relatively low (40). Power distance deals with members of a society not being on an equal footing with one another; the dimension conveys a particular culture's outlook towards power imbalances among countries, as well. Furthermore, the inequality that prevails in a given society is equally approved of by its leaders and followers. Nigeria demonstrates a high power distance score (80), signifying its citizens' acceptance of a hierarchical system wherein each individual has a grade; there is no additional justification required. Organizational hierarchy exhibits intrinsic inequalities; organizational structure tends to be centralized, with the subordinates anticipating instructions of what their role is, and the model boss being a well-meaning autocrat. Nigeria and the U.S. differ by a score of 40 on the dimension, implying that hierarchical structures are more dominant in the former nation, with every individual having a specific, unquestionable place, and requiring no further explanation (Countries - GeertHofstede, n.d).
With the above implications in mind, a U.S. commercial airline needs to present before its customers a choice of numerous alternatives, allowing them significant bargaining power, which can also be seen in the fact that manufacturers of aircrafts strive for increased airline participation in aircraft design customization. But, owing to steep switching costs within the airline sector, suppliers' bargaining power is mediocre (Kotler et al., 2009).
Nigeria's score on Hofstede's individualism dimension is low (30), indicating the nation to be collectivistic. This is evident in Nigerians' strong, lasting commitment to any group that they belong (family, organization, etc.). Collectivist societies value loyalty as a paramount virtue; it takes precedence over almost all other social principles and laws. Powerful bonds are fostered, and all individuals assume responsibility for others in their group. Here, offence results in humiliation and shame, and the relationship between employer and worker is viewed in terms of morals. People treat organizations like their family, promotion or hiring decisions take into consideration workers' in-group, and management refers to group management (Countries - Geert Hofstede, n.d).
The U.S. depicts a high individualism score (91). In individualistic countries, citizens are expected to care merely for themselves and immediate family, whereas, in countries that are labeled 'collectivist', individuals form part of groups, which see to their well-being and are responsible for them, in return for absolute loyalty. Hierarchy, in organizations in the U.S., is instituted for the purpose of convenience and structure --subordinates can access their superiors more easily, and managers can make the most of teams' and individual staff members' expertise. Subordinates as well as managers are conferred with and, there is regular information sharing. Simultaneously, intra-organizational communication is, to some extent, direct, informal, and participative. Social bonds in the U.S. are loose; everyone is expected to look only after themselves and members of their immediate family, without over-reliance on governmental or social support. Moreover, America demonstrates a great degree of geographic mobility. Though Americans are considered the world's best joiners, the men, in particular, face challenges with cultivating meaningful friendships. They are habituated to communicating and having business dealings with individuals not very familiar to them. As a result, they do not show reluctance towards seeking or procuring desired information from prospective counterparts. On the business scene, American company employees must display initiative and self-sufficiency. Lastly, in the exchange-based context, it has been noted that promotion, hiring and decisions hinge on proof of competency or merit (Countries - Geert Hofstede, n.d).
Nigeria's score on the dimension of uncertainty avoidance is 55. This intermediate ranking proves no clear preference. Uncertainty avoidance depicts the degree to which any given society feels endangered by unfamiliar or vague situations and creates institutions and beliefs in an attempt to avoid, stave off or counter such situations. America's score on this factor lies below average (46). Uncertainty avoidance pertains to how a particular society copes with the issue of unpredictability of the future. Nigeria's higher score, compared to that of the U.S., suggests that Nigerians feel more vulnerable when faced with vague and unfamiliar situations...
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