Now, Generation Y (and the entering of Generation Z) has continued to fill in the societal gaps as Gen Xers have moved on to more traditional societal roles. However, the age demographic of the skateboarding culture is that of the young, and likely will remain to be a defining facet.
Conclusion
Since the advent of skateboarding, more than a half a century ago, it has evolved from a simple child's mode of fun travel to an entirely different subculture and lifestyle. This multi-billion dollar industry is also an alternative culture, in the sense that members lie on the fringes of normal society. They follow their own rules, customs, and patterns of behavior. Much like hip hop and rap cultures, skateboarding culture has its own music, language, art, fashion, and sport that binds its members together. This culture was formed in response to several factors. The first being reverse discrimination White males felt with the introduction of...
37). This approach is highly congruent with the guidance of marketing experts such as Wheaton (2004) who advises, "There are synergies between different lifestyle sports industries and their media. Corporations make equipment for several lifestyle sports, sometimes under different brand names. Clothing companies like Quiksilver sell to a range of lifestyle sport markets including skating, surfing, windsurfing, snowboarding and have been quick to exploit the potential of emergent and rapidly
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