Singapore Airlines has built a reputation as one of the best service providers in the airline industry, and has made this reputation an integral component of its marketing strategy (Skytrax, 2012). The company scores five stars and is one of just a handful of airlines in the world to do so. In order to achieve service excellent, Singapore Airlines draws on a number of strengths. The company has cultivated strengths in safety, food service, and the in-flight experience.
When the service blueprint of an airline is considered, there are few if any weak points in the Singapore Airlines service offering. The first component is the ticket-buying process. In this Singapore Airlines offers a smooth experience, one that is comparable to competing airlines. The second component of service delivery is where the customer reaches the airport, receives the boarding pass and delivers the luggage. Singapore's hub at Changi Airport is one of the more pleasant airport experiences. Even factors out of the airline's control are smooth, such as the train that takes you to the airport. The airline has online check-in, which today is a standard feature, but the process at Singapore is relatively smooth.
The in-flight experience benefits from the airline's desire to have a superior service offering. As a full-service airline, Singapore offers food, sometimes Internet connectivity, and strives to offer superior in-person service. For food, that the executives are responsible for taste-testing the food is a unique tactic (Phong, 2011). However, given that Singaporeans live for makan, it is essential that this love of food translates to the airline, and having Singaporeans in charge of the food only makes sense. Reviews of the airline's food are positive. In-flight service is supported by extensive training of the crew, to ensure that customer issues are handled effectively.
At a more strategic level, service is given high priority. The company is responsive to the needs of...
Marketing Plan Singapore Airline is one of leading airlines companies in the industry for several decades. Its dual strategy of providing excellent services and keeping cost-effective has helped it to earn substantially profitability and enlarge its market continuously. This essay will firstly discuss the external and internal environment of Singapore Airlines through several aspects, such as company description, social economics data, strength, weakness, opportunities, and threats, product and services etc. Following
Learning Journal Weekly Research Journal Meeting Records Week 1 Overview & Introduction Our group decided to analyze Singapore Airlines Limited. One of the aspects of Singapore Airlines that we found interesting and that first attracted members of our team was their green initiative. The airlines industry is highly competitive and green, sustainable operations are usually not the least expensive alternatives for a thriving airline. Singapore Airlines is an early adopter of
Services Marketing Strategy Report The airline business is among the most competitive sectors in the economy. The business requires the investors to invest huge amounts of capital to sustain the operations of the business. The difference in the capital available has resulted into emergence of superior airline companies that have dominated the global market. The airline companies are mainly a service delivery oriented offering transport for passengers and language. The airline company
Health Organization Banner Health is a non-profit health care company, operating in 23 states. Its facilities provide a number of different types of care. Banner is based in Phoenix, and Arizona is home to a large portion of the company's operations. Over the course of the next decade, the baby boom generation will continue to enter its senior years something that will challenge the health care industry nationwide. The challenge will
Another contributing factor is the industry's high fixed costs. These costs increase the exit costs, which is another factor that increases the intensity of rivalry. The third major factor is the degree of consolidation within the industry. Aside from the minor carriers, there are essentially only three major discount airlines operating in the Australian market. Prior to the entrance of Tiger, the two players operated as a duopoly. Tiger
" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few other carriers such as Singapore Airlines. Sixth, clever marketing - for example, Emirates, not Lufthansa - was named official carrier of the 2006 FIFA World Cup hosted by
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