Singapore Airlines has tough competition for other carriers and also has to accommodate a different set of passengers who are not the rich business class, but the middle class on tours, and the new age entrepreneurs. These sections are demanding and are attracted to extra service and low costs. Marketing to this sector means making the Airlines a household word -- which means that effective advertisements in the media plus some services that can differentiate the Airlines from other companies is the only way not only to retain the current market but also to find new ones. One suggested remedy is to renew and find better advertising media and better advertisement for the target market. The second is to come up with costless novel ideas that the customer finds the company differentiated from others. The last one is to find more destinations and thus more traffic. The new position of a product or service must make the positioning clear. After analysis of the Singapore Airline's performance and the economic data it is clear that no one set of change can be beneficial but changes must occur simultaneously in the flight patterns, advertising and positioning the Airline as the best consumer brand and making it popular and a household word. There are simple things like diaries, calendars and other small gifts that make the customer remember the airlines when ticket booking is done. To retain customer loyalty and attract more customers, it is important to change the way the customer and the...
This is done by modifying the icon 'Singapore Girl' to Singapore Team which include pilots and other staff. Secondly the existing advertisements can be continued with the use of more information being given to tourist operations via websites and other media.
Singapore Airlines has built a reputation as one of the best service providers in the airline industry, and has made this reputation an integral component of its marketing strategy (Skytrax, 2012). The company scores five stars and is one of just a handful of airlines in the world to do so. In order to achieve service excellent, Singapore Airlines draws on a number of strengths. The company has cultivated strengths
Singapore Airlines (SIA) is the flagship airline for Singapore, based out of Changi Airport. It has a strong presence in most of Asia, and the so-called "Kangaroo Routes" from the West to Australia and New Zealand. It is an innovative company, operating two of the world's longest non-stop commercial flights (Singapore to Los Angeles and Newark). It was the launch customer of the Airbus A380 Superjumbo, but also has diversified
Marketing Plan Singapore Airline is one of leading airlines companies in the industry for several decades. Its dual strategy of providing excellent services and keeping cost-effective has helped it to earn substantially profitability and enlarge its market continuously. This essay will firstly discuss the external and internal environment of Singapore Airlines through several aspects, such as company description, social economics data, strength, weakness, opportunities, and threats, product and services etc. Following
Learning Journal In the second week, we decided to carry out a marketing audit assignment for Singapore Airlines. The members were requested to carry out a research on the basic information as well as background on the company and the airlines industry in general. The Areas to look at: competitors; services; suppliers; new product offerings; market process; how the company get its new customers as well as maintain the existing ones;the
Learning Journal Weekly Research Journal Meeting Records Week 1 Overview & Introduction Our group decided to analyze Singapore Airlines Limited. One of the aspects of Singapore Airlines that we found interesting and that first attracted members of our team was their green initiative. The airlines industry is highly competitive and green, sustainable operations are usually not the least expensive alternatives for a thriving airline. Singapore Airlines is an early adopter of
Service Quality of Singapore Airline The focus of this work in writing is the examination of the SERVQUAL model as it applies to a case study of Singapore Airlines in regards to service quality and the application of a conceptual model of service quality. This study will additionally explain the gap in service quality between firm and customer. The work of Prayag and Dookhony-Ramphul (2010) report that the SERVQUAL model "is still
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