¶ … Blogs on Business Communications
Business communications is a field that has drawn the interest of theorists and practitioners interested in improving the results of communication within the business activity. Communications in business has significantly evolved and changed throughout the decades. Business communications is also influenced by technological advancements. The Internet has improved the way individuals communicate in their business or private lives.
Therefore, technology plays an important role in the development of business communications. This refers to the quality of communications, but also to its efficiency. The impact of successful communication can be mostly observed on the success of the company or organization in case. In order to be successful, companies must focus on improving their communication style (Nielsen, 2013). This means that they must invest in technology developments, but also in the know how required in order to efficiently use these technologies in their attempt to improve communication.
Blogs in Business Communications
Blogs have become one of the most popular ways individuals or companies communicate what is important for them to the public. There are numerous benefits blogs and instant messaging have provided to companies, and have made a significant difference in business communications. Some of these benefits are represented by speed, accessibility, and relational dynamics.
The competitive business environment determines companies to intensify their communication efforts. In other words, information must be communicated to the receiver fast, otherwise it will lose advantage. Companies must increase their speed at communicating the message that is intended to attract large number of customers, to draw the appreciation of the press, of the government, of the society, or to improve relationships with business partners. Therefore, speed is very important in business communications.
Blogs and instant messaging can help companies reach the speed required in order to successfully communicate their message. This allows them to communicate what promotional offers they intend to provide their customers. In addition to this, they can provide information on new products they develop, on the benefits their products provide, on the prices of their products, and others.
Blogs and instant messaging also provide the benefit of accessibility. The business environment requires that companies' messages reach large numbers of individuals. This increases the possibility of conversion of prospects into customers. This means they can increase the number of customers they address. The Internet allows companies to access the required number of individuals.
Blogs and instant messaging also influence relational dynamics. This refers to relationships between companies and their targeted audiences, and how these relationships develop. This type of communication allows companies to have a direct relationship with their audiences. This relationship is not influenced by third parties. This makes it easier for companies to communicate the message they want their customers to understand.
Blogs have other implications on higher level. They can be used in order to influence consumer behavior. In other words, they can be used in order to influence large masses of people. It seems that in order to attract large number of customers it is important that companies influence their behavior. This allows companies to control the demand for their products. In other words, they control how much products customers should purchase and how they should use them. In markets where certain companies do not control consumer behavior, customers can easily switch from brand to brand. But in the case of companies that can influence and educate their targeted audience, customers become loyal to these companies.
This significantly increases customer satisfaction and retention. In addition to this, it allows companies to induce certain behaviors to their customers that they find useful. These objecti8ves can be reached with the help of blogs. This is because blogs can be used in order to establish certain lifestyles that can determine customers to purchase certain products. Bloggers write articles on different issues of interest to these customers. People that read these articles, like them, and agree with them share them with their friends on social networks. Therefore, some of these articles become viral. This means that a large number of people see these articles. They are influenced by their friends that like these articles, and start liking them themselves. They start doing what the article says, and this is how trends are developed.
The fact that companies that have blogs post numerous articles on them that appeal to what customers want helps them improve their business communication and influence the purchasing behavior of customers. Some of articles are written based on hypnotic language that induces customers the need to...
business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array
This is crucial because though the information and knowledge may well have been created or resolved within the organization, this does not in and of itself assure that such knowledge will remain there within or serve to benefit the organization's overall effectiveness. To this end, our research tells that "in today's world of business, companies need to understand the importance of effectively managing their knowledge. Years ago, employees would
(Snyder & DeBono quoted in Kjeldal 2003, Introduction section, ¶ 6). The results from the study Kjeldal (2003) conducted with 70 participants in two stages suggest that the word association responses high self-monitors (HSMs) produce reflect selective activation of a personally meaningful, experiential, system. The responses low self-monitors (LSMs) produce, on the other hand, indicate an intellective factual system. 2. Decision Making Process Theories Dr. Bonnie Halpern-Felsher (2009), an Associate Professor at
This is a secondary revolution occurring in many compan9ies today directly as a result of technologies making the initiative of having employees use human resources securely, reliably, anytime they want - all leading to reduced costs and higher levels of customer satisfaction. References American Management Association, 2005- Excerpts from 2005 Electronic Monitoring & Surveillance Survey: Many Companies Monitoring, Recording, Videotaping -- and Firing -- Employees. Retrieved January 12, 2007 from the
Advertising and public relations serve to communicate ideas and convince the audience of something. Politicians are among the most prolific advertising spenders during election campaigns and can have enormous public relations machines. This is especially true of Presidential candidates, who must first run for their party's nomination and then must run for President. We know that Hillary Clinton went from frontrunner to loser in the race for the Democratic Presidential
Competition Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry,
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