Sift Analytics Group Pte Ltd. is a company headquartered in Singapore and is the leading provider of enterprise software solutions in this country since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd. has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company's growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition.
Brief Background of the Company
Sift Analytics Group is the leading provider of enterprise software solutions that is headquartered in Singapore since 1999 ("About Us," n.d.). The firm's solutions work smoothly to provide organizations apparent, direct, and actionable insights into current performance and the capability to forecast future outcomes. Consequently, various customer groups including commercial, governmental, and academic organizations across the globe rely on its provided solutions. This has enabled Sift Analytics Group to obtain competitive advantage over its rivals and attract, retain, and grow its customers. In addition, the company currently has more than 500 corporate customers in Singapore alone. Sift Group profitability is attributed to its ability to enable organizations to achieve maximum returns on investment from data insights and achieve effective results. This is possible through rich industry solutions, proven practices, and professional services.
Supply Chains and Marketing Channels
The role of Sift Analytics Group is supply chain is a distributor with various participants involved in its supply chain. These participants include business development, sales or account manager, presales consultant, technical consultant, project manager, and support consultant. Business development focuses on lead generation through performing cold calls and research...
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