Shopping Tourism in Hong Kong
Item Page Number
Tourism in Hong Kong
Shopping Tourism in Hong Kong
Urban Tourism
Destination Marketing
Shopping Tourism
Questionnaire Design
Shopping Tourism in Hong Kong
Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that urban regeneration and tourism have become critically important activities beginning in the 1980's. Ashworth specifically notes two elements that link the ideas of the city and tourism and which show the complex relationship that exists between the features of a city and the functions of tourism that serve to result in shopping tourism in the city. The first element is comprised by the specific characteristics of a city and how this serves to impact tourism activities. The second element is comprised by the various attributes of the city represented in the accommodations that tourists receive and that which represents the infrastructure of the city.
II. Tourism in Hong Kong
The Tourism industry in Hong Kong is reported as "a major pillar of the economy…in 2009, it contributed to 3.3% of Hong Kong's GDP…employing over 193,200 individuals accounting for 5.5% of total employment…" in Hong Kong. (Hong Kong Tourism Commission, 2011) Visitor arrivals for the first half of 2011 is reported to have risen by 14.7% compared with the first half of 2010. Hong Kong features 184 hotels with 61,828 rooms, a total room supply increase of 1,724 rooms (2.9%) as compared to June, 2010. Reported as the average length of stay of overnight visitors in 2010 was 3.6 nights. To lengthen the stay of visitors the Hotel Accommodation Tax has been waived since July 1, 2008 and the government is reported as having "undertaken a number of initiatives to promote hotel development to meet the diversified needs" of Hong Kong visitors. (Hong Kong Tourism Commission, 2011)
III. Shopping Tourism in Hong Kong
Shopping tourism is a strong industry in Hong Kong, which features luxury brand streets. Particularly popular with tourists is Causeway Bay, which features department stores, small boutiques and bargain stalls. (Hong Kong Tourism Board, 2007) There are shops that specialize in "shoes, electrical appliances and fashion for young people." (Hong Kong Tourism Board, 2007) It is reported that the streets of Wan Cahi are "steeped I history and offer an amazing array of shopping." (Hong Kong Tourism Board, 2007) Spring Garden Lane is attributed as a specifically great spot to purchase competitively priced clothing and to be such that contain market stalls "exclusively sell[ing] products originally meant for export, meaning quality, and price are competitive." (Hong Kong Tourism Board, 2007) Also reported is that Admiralty is a favorite spot to purchase brand-name luxury goods and that Pacific Place is one of the most popular malls in Hong Kong. Hong Kong's Central District boasts "many shimmering skyscrapers and marbled shopping atriums and malls." (Hong Kong Tourism Board, 2007) The Western Market in Sheung Wan is "a handsomely famous renovated Edwardian building filled with Chinese handcraft stores and fabric shops." (Hong Kong Tourism Board, 2007) Paul McKenzie, Head of Consumer Research as CLSA is reported as having stated as follows:
"Hong Kong's primary attraction as a shopping destination continues to be the superior quality of goods and wider choice vs. The mainland. Over the very long run, Hong Kong's advantages may diminish if China lowers its import duties; if more foreign retailers operate in China; if a wider variety of products are manufactured and sold in China and if Hong Kong introduces its own VAT. "However, over the next few years, Hong Kong will still have relative advantages as many luxury brands will never be manufactured in China while we believe there is a certain cachet or 'snob' value attached to HK purchases of luxury products by mainlanders. With PRC tourists' shopping preferences now very clear, we expect Sa, Lifestyle International and Dickson Concepts to remain the key beneficiaries of mainland visitor spending" (CLSA, 2004)
IV. Literature Review
The Tourism Commission in Hong Kong was first established in May, 1999 for the purpose of coordinating within government "various tourism development efforts and to provide policy support and leadership to the development of tourism in Hong Kong." (Hong Kong Tourism Commission, 2011) The objective of the Tourism Commission is to "establish and promote Hong Kong as Asai's premier...
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