This is in part due to the fact that they have more control over this income than they do the income from CDs. For most artists, CDs are a means to increase exposure, driving revenues from these other streams. There is a growing body of anecdotal evidence that file sharing builds exposure (Ian, 2002).
Essentially, file sharing is replacing much of the function of the recording industry. Artists are able to control their marketing programs online. File sharing, along with social networking websites and other Internet tools, allows artists to control exposure of their music. Previously, the recording industry performed this function in concert with large radio companies such as Clear Channel. This left most artists without significant exposure. File sharing closes the exposure gap between the big name artists and the lesser known ones.
At the outset of the file sharing controversy, the recording industry had purported to speak for artists in its opposition to file sharing. One of the most important side effects of the file sharing controversy has been the split between artists and the industry with regards to the issue.
Artists have stood up to the industry in defense of file sharing, and denounced the notion that record labels speak for the interests of artists. In 2005 a group of artists including Steve Winwood and Chuck D. filed a statement in support of file sharing when the issue was before the Supreme Court (Krim, 2005).
There is little doubt that the recording industry has suffered in the past decade since the emergence of file sharing. However, every industry faces challenges in their operating environment, be they technological, social or otherwise. The success of businesses and industries is entirely dependent on their ability to adapt to changes in their external environment. In this, the recording industry has failed. In business as in life, adaptation is the key to survival. It is possible that some artists have also suffered, but those are the artists who have aligned themselves closely with the industry and utilized the same failing strategies that the industry has been using. Most artists, however, understand that the model of the music business for them relies on exposure to drive concert and merchandise sales. They understand that exposure does not come from album sales alone.
Works Cited
Michaels, Sean. (2007). 50 Cent: File sharing doesn't hurt. The Guardian Retrieved November 16, 2008 at http://www.guardian.co.uk/music/2007/dec/12/50cent.urban
Thurrot, Paul & Furman, Keith. (2004). Study: File sharing doesn't hurt CD sales. Connected. Retrieved November 16, 2008 at http://www.connectedhomemag.com/Audio/Articles/Index.cfm?ArticleID=42356
Booth, Stephen a. (2002). Access Denied! How the recording industry's new copy-protection schemes could keep you from your music. Sound & Vision. Retrieved November 16, 2008 at http://www.soundandvisionmag.com/features/225/access-denied.html
Ian, Janis. (2002). The Internet Debacle - an Alternative View. Performing Songwriter Magazine. Retrieved November 16, 2008 at http://www.janisian.com/article-internet_debacle.html
Smith, Ethan. (2007). Sales of music, long in decline, plunge sharply Wall Street Journal. Retrieved November 16, 2008 at http://online.wsj.com/article_email/SB117444575607043728-lMyQjAxMDE3NzI0MTQyNDE1Wj.html
Hiatt, Brian & Serpick, Evan. (2007). The recording industry's decline. Rolling Stone. Retrieved November 16, 2008 at http://www.rollingstone.com/news/story/15137581/the_record_industrys_decline
Krim, Jonathan. (2005). Artists Break with Industry on File Sharing. Washington Post. Retrieved November 16, 2008 at http://www.washingtonpost.com/wp-dyn/articles/A61254-2005Feb28.html
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