Starbucks vs. Tim Horton: Mission Statements and Leadership
Mission and vision statements are important in any industry setting because it gives organizations directions on what to do for them to achieve their goals and objectives. They are important because they guide every step and action that is taken within and outside the business. Its influence can be seen from the way it touches on the operations of the organizational leaders. Often, it is possible to predict the leadership style used in business by looking and analyzing at its mission or vision statement (Roderick, 2016). For example, Starbucks mission statement reads, ‘To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.’ The mission statement confirms the company’s commitment to servant leadership. In contrast, Tim Horton’s mission statement reads ‘To be the industry leader through commitment to excellence in people, product quality, value, cleanliness, guest service, and community leadership.’ The mission statement shows that Tim Horton uses traditional leadership style. The following study identifies the significance of the mission and vision statements to Starbucks and Tim Horton especially in defining the leadership styles adopted.
Comparison
From the onset, it is evident that the mission statements for the two companies are similar because they show their intentions to grow and take control of the market. The statements are specific to the future of the companies. Moreover, the two mission statements have set the means that the companies will use in achieving the goals. For instance, they consider hard work and innovation as the paths to success. However, Starbucks’ mission emphasizes the need for conducting business operations building relationships and good reputation. The business does not want to focus only on success but also on the way employees are handled and how the society...
References
Foster, W. M., Suddaby, R., Minkus, A. & Wiebe, E. (2011). History as social memory assets: The example of Tim Hortons. Management & Organizational History, 6(1), 101-120
Richelieu, A. & Korai, B. (2014). The Consumption experience of Tim Hortons’ Coffee Fans. Qualitative Market Research: An International Journal, 17(3), 192-208.
Roderick, L. (2016). Starbucks Lets Customers order a Coffee Via a Chatbot. Marketing Week. Retrieved September 30, 2017, from www.marketingweek.com/2016/12/07/starbucks-ai-chatbot/
Parris, D. L. & Peachey, J. W. (2013). A Systematic Literature Review of Servant Leadership Theory in Organizational Contexts. Journal of Business Ethics, 113(3), 377–393
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