Leading Complex Organizations
The case "You have to lead from everywhere" is told from the perspective of Thad Allen, who is the national incident commander for the Deepwater Horizon response. The Deepwater Horizon event was considered to be a total government response, where different agencies were responsible for different components of the response. The challenge, as Allen describes, was "creating unity of effort," or getting everybody to perform their disparate roles in line with a common objective, in a time of crisis. Some of the more significant challenges that Allen identified were with respect to things that were not strictly a part of the response doctrine for oil spills under law -- things like seafood safety and behavioral health problems. The effort was further complicated by dealing with BP, and with the varying interests of both the public and of the different layers of government (Berinato, 2010).
Allen identified that it was necessary to create, quickly, a set of shared values that would guide the response, and that the leadership had to be able to identify a vision of what success looked like, and then execute on that vision. The phrase 'you have to lead from everywhere' refers to Allen's management of multiple stakeholders. He had to split his time between Washington DC and the Gulf, in order to ensure that all major stakeholders were given due attention.
The author, and Allen, does not identify something that "went wrong," but rather that there were specific challenges that were associated with the complexity of the event, and the multiple stakeholders that were involved in the disaster response. Allen noted in particular that leadership needed a high degree of flexibility. There are different ways to lead, and different ways to run a disaster response, but in dealing with citizens, military, government and corporations there are a number of different approaches. The people in each of those types of organizations will have their own worldviews, their own protocols and methods for dealing with things, so in that sense the leadership needed to be highly flexible in order to manage that challenge.
While this is perhaps a surprising admission, I have never run point on a disaster response. I have never seen anything even close to that level of complexity before. I have never had to fly to DC to talk to Congress about my project, appear on any news networks, nor faced angry questions from people whose lives are being ruined by the disaster I am trying to solve. I work in smaller organizations, or small components of large ones, and have never run a team much bigger than a couple of dozen. There is no reasonable corollary that I can draw from Allen's experience to my own.
But I have at the very least been able to provide guidance to people from a leadership position. Granted, the different stakeholders are all fairly similar in terms of their demographics, and are driven by a common objective that I merely need to frame. But as Allen had to be available to his different stakeholders, so too do I. I need to ensure that the messages I want to be conveyed are repeated, multiple times, so that there is a steady stream of reinforcement for the people who need to work together. The common objective needs to be defined and communicated so that everybody understands it.
One of the areas that Allen does touch upon is that leadership can be different when there is one clear leader (i.e. The military) and a chain of command, versus situations where one has to lead in more of a partnership with others. Allen notes that communication is important in both, but in the latter collaboration is also very important. You are communicating not just your ideas to subordinates, but you have to communicate with your partners as well. Everybody needs to be on the same page. This is the complexity that Allen had to deal with in the disaster scenarios -- and I have never faced that. Allen clearly needed to work with key partner stakeholders to determine what the agenda needed to be, and get everybody's support for that agenda. In his case, he needed to do this very quickly. He kept it simple, which I think was the right call, because it allowed for each stakeholder partner to then go back to their constituents and communicate the mission effectively. I though the idea that Allen had to write out a mission statement for Deepwater was a great one, and that is something that I would personally adopt as well, should I ever find myself working in a...
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