The first is the case of "imitation," wherein the individual sees similarities in his/her social environment that this reinforces his/her self-concept or desired image (i.e., the image desired is the same for the individual and the social environment). However, when the individual sees that the majority or social environment does not subscribe to the desired image or behavior of the individual, s/he will adapt and assume a different behavior/image in accordance to the social environment or situation. This case is called "contagion."
Social identity theory's foundations are similar with social comparison theory, in that self-concept maintenance is highly dependent on the response or favorability of the social environment to the developed self-concept of the individual. As posited by Stets and Burke (2008), "[a] particular identity becomes activated/salient as a function of the interaction between the characteristics of the perceiver (accessibility) and of the situation (fit)" (231). Thus, when the social situation requires the individual to assume a different self-concept, s/he would do so if s/he is able and willing. Otherwise, the self-concept developed will be in direct conflict with the desire of the social environment, but then this would be the image that will determine and identify the individual for that particular social context.
Applying these theories in the media program "The Virtual Office," the viewers are introduced to the characters of Kathy and Jeanette. Both women, being employees of a packaging/delivery service company, were given the same assessment / performance review scores. However, interestingly, each woman responded differently to their boss's evaluation of her performance for the year.
Kathy, in the context...
Title: Understanding the Concept of Self Mutualism Introduction Self mutualism is a concept that examines the symbiotic relationship individuals have with themselves, focusing on the reciprocity and interdependence between one�s mind, body, and spirit. This concept delves into the idea that individuals can attain a harmonious balance within themselves through self-awareness, self-acceptance, and self-care. In this analysis, we will explore the complexities of self mutualism and how it plays a crucial role in
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Of course, the timeline for the defensive line of attack or its initiation during the armed assault is also a determinant of whether the line of attack can be called defensive or a new attack. A good example of this could have been 9/11 where the U.S. government could have reacted with an armed line of self-defensive attacks if they feared that the first attack on the World trade
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Southwest Airlines Analysis Established in 1971 by Herbert D. Kelleher and several business partners, Southwest Airlines has secured a strong position in the airlines industry over the last 35 years. Southwest and its wholly owned subsidiary, Air Tran, serve a combined 103 destinations in 41 U.S. states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries (Johnson, 2011). Both entities combined offer over 4000 daily flights. The
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