Secondary Data Review: Customer Retention in Other Organizations
The current business problem confronted by the real-world business organization in question is that of customer retention. Even after customers eagerly enter the office, brought through the door by a competent sales staff, the manner of the operations staff does not increase the customer loyalty because it provides a poor sense of customer satisfaction.
How does one increase the rate of customer retention? As noted in the article, "Delighting the customer," the Chief Executive of Norwest Company, noted that "interestingly enough - and this may be heresy - but we don't find focusing on customers per se the key to success. The key to developing loyal customers is our front-line employees. There is a one-to-one relationship between the satisfaction, the pride, the attitude of our front-line employees, and the satisfaction, loyalty, and good feelings for Norwest to our customers. So you only have to get your people to feel good about your company; they will automatically, and without any extra costs, translate that to your customers." (Donlon, 1997)
Statistically, the Chief Executive of Norwest noted that, without changing its recruitment techniques, by increasing the loyalty of its staff, the company also increased customer retention. Today, most of the 53,000 employees of Norwest own stock in the company, and that means all of the employees, not just sales staff or higher company authorities. Today Norwest is worth $1.7 billion. "It's 9% of the company. The senior executives own about $150 million, so it shows you how widespread the other $1.5 billion is. All employees at Norwest have stock options. And if you want people to do the right thing, have the right attitude, be dedicated, let them...
E-Groceries Primary Data Collection Secondary Data Collection Performance evaluation of the optimized supply chains McLane e-grocery Carrefour Ooshop e-grocery Logistics Optimization Structural decisions items of operations strategy in logistics Hardware of the firm Operational Facilities Operational Capacity Process technology Supply Network Infrastructure decision areas Software of the organization Planning and control Quality Organizational Structure Comparison of structural and infrastructural logistical operations management decisions Horizons Capital Investment Globalization and Logistics Optimization Logistical optimization models Challenges in e-grocery Logistics E-grocery logistical solution Store-based order picking model Figure: Store-based order picking model Store-based order picking for attended goods reception Store-based
328). Smith boils it down to two main concerns (pitfalls) and objections to the use of secondary data in social research: a) "It is full of errors"; and b) "…because of the socially constructed nature of social data, the act of reducing it to a simple numeric form cannot fully encapsulate its complexity" (p. 328). The author offers the national Census as a perfect example of the limitations of using
Growth Aided by Data Warehousing Adaptability of data warehousing to changes Using existing data effectively can lead to growth Uses of data warehouses for Public Service Getting investment through data warehouse Using Data Warehouse for Business Information Ongoing changes in Data Warehousing The Origin of Data Warehousing and its current importance Relationship between new operating system and data warehousing Developing Organizations through Data Warehousing Telephone and Data Warehousing Choose your own partner Data Warehousing for Societal Causes Updating inaccessible data Data warehousing for investors Usefulness
Data Warehousing: A Strategic Weapon of an Organization. Within Chapter One, an introduction to the study will be provided. Initially, the overall aims of the research proposal will be discussed. This will be followed by a presentation of the overall objectives of the study will be delineated. After this, the significance of the research will be discussed, including a justification and rationale for the investigation. The aims of the study are to
Management & ANALYSIS Business What are the key concepts, constructs, and measures (operationalizations) of those constructs defined by the original study (Clinard & Yeager (2006,1980)) -- from where did the measures come? The original study aims to interpret economic analysis data. The economic analysis data is of the annual sales of corporations that grossed $300 million - $45 billion during 1975. They analyze the data with the intent to locate if and
For example, with respect to the leadership support area developed by Bryk, Korkmaz (2006) reports that in some cases, collecting primary data are required to make informed decisions, particularly with respect to human resource decisions. In his study of 842 teachers working in 42 elementary schools, Korkmaz operationalized the dimensions in this area as described in Table 2 below. Table 2 Operationalization of Elementary School Climate and Leadership Dimensions Dimension Definition Instruments Used School vision This dimension
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