Seattle-Based International Coffee Purveyor Starbucks Presents Their

Seattle-based international coffee purveyor Starbucks presents their company's mission statement clearly and succinctly on their website: "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Among these principles, Starbucks ranks first the following: "Provide a great work environment and treat each other with respect and dignity." Along the same lines, the second principle listed reads: "Embrace diversity as an essential component in the way we do business." Therefore, employee relations rank high in Starbucks' overall value system. Maintaining a healthy corporate culture and a work environment that encourages respect, dignity, and diversity are core values that all companies should strive to include as part of their ethics. Offering adequate wages, ample opportunities for advancement, benefits, perks, and a friendly, healthy workplace environment should be ranked number one on a company's list of values. Because employees of Starbucks do generally enjoy their work and receive free coffee as perks, this portion of the mission statement is admirably genuine and sincere.

The third principle listed as part of the mission statement applies directly to Starbucks' product, as it reads: "Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee." Most consumers who patronize Starbucks generally like the coffee, which is of reliable high quality. Regardless of whether an individual feels that Starbucks has gone too far in edging out independent coffee shops, few consumers would criticize the product itself. Similarly, the fourth principle pertains to customer satisfaction: "Develop enthusiastically satisfied customers all of the time." This statement implies that Starbucks employees are trained to assure customer satisfaction, such as to receive complaints with respect, to smile frequently and maintain a positive attitude.

The final two mission statement principles include one relating to the environment and one to profitability, which Starbucks' claims is "essential to our future success." It is no secret that Starbucks has an amazing financial success story, incorporating an aggressive expansion policy into their overall business plan. Starbucks outlets are ubiquitous throughout the world.