Seattle-based international coffee purveyor Starbucks presents their company's mission statement clearly and succinctly on their website: "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Among these principles, Starbucks ranks first the following: "Provide a great work environment and treat each other with respect and dignity." Along the same lines, the second principle listed reads: "Embrace diversity as an essential component in the way we do business." Therefore, employee relations rank high in Starbucks' overall value system. Maintaining a healthy corporate culture and a work environment that encourages respect, dignity, and diversity are core values that all companies should strive to include as part of their ethics. Offering adequate wages, ample opportunities for advancement, benefits, perks, and a friendly, healthy workplace environment should be ranked number one on a company's list of values. Because...
Regardless of whether an individual feels that Starbucks has gone too far in edging out independent coffee shops, few consumers would criticize the product itself. Similarly, the fourth principle pertains to customer satisfaction: "Develop enthusiastically satisfied customers all of the time." This statement implies that Starbucks employees are trained to assure customer satisfaction, such as to receive complaints with respect, to smile frequently and maintain a positive attitude.
A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their
However, the growth of the corporation introduced the concept of a fiduciary duty between stockholders and board members, in both open and closed corporations. (Stevenson, p.1144). Put succinctly, the board of directors has a duty to its shareholders to increase profits, and majority shareholders may have a duty to the corporation to vote in a way that increases profits. As a result, business ethics can actually conflict with both
Starbucks Situational Analysis ENVIRONMENT Important environmental factors relating to a firm include economic, cultural and social values, current values and trends, political and legal factors, and environmental threats or opportunities. These elements may impact or otherwise threaten a firm's success or opportunities for improving a firm's situation. With respect to the economic situation, both the United States and foreign economies are presently facing some degree of economic uncertainty. In addition to dealing
These refer to the characteristics of the political and regulatory environment (P), the economic environment (E), the socio-cultural environment and finally, the technological environment. The analysis of the climate in which an organization activates is also known as the PEST analysis. 4.1 Company Product Line Starbucks offers a wide selection of coffee-based beverages, with both caffeine and without caffeine. Aside their coffee beverages, they also offer whole-bean coffees, food items and coffee-related
Starbucks Coffee Company Introduction & Overview Starbucks came into being in 1971 and was named after the first mate in Moby Dick by Herman Melville. The first store of Starbucks was opened in Seattle's Pike Place Market. Gordon Bowker, Jerry Baldwin, and Zev Siegl were the first three owners of Starbucks. It is Starbucks' mission to be "an inspiration as well as nurturing force for the human spirit." The coffee beans
Howard Schultz Case Analysis - Howard Schultz Starbucks Coffee Company CASE ANALYSIS-HOWARD SCHULTZ STARBUCKS COFFEE COMPANY Case Analysis - Howard Schultz Starbucks Coffee Company Company Overview Starbucks Corporation is the first organization to specialize in marketing and retailing of specialty coffee in the world. Established in 1985, Starbuck operates in more than 50 countries, and the company sells varieties of coffee and tea beverages through the company trademark. In addition to the Starbucks trademark, the company
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now