Ergonomic Design
As Norman points out, solving a problem in ergonomic design is sometimes not as easy as addressing the issue/complaint brought to one's attention: usually, the real problem lies underneath where the "real issues" are and needs to be discovered through a deeper assessment of the situation (Norman 218). For this paper, a deeper assessment of the ergonomic design of economy class seats of Delta's B777-200, which can seat 268 passengers, is performed in conjunction with a review of Norman's Chapter 6 and Chapter 7 from The Design of Everyday Things and Chapter 11 from Bridger's (2009) Introduction to Ergonomics.
Delta's 31-inch pitch seats are right in the middle of the spectrum of major airline providers, with Jet Blue having the most pitch at 34-inches and Spirit coming in at 28-inches for a tight squeeze in the rows. Delta's economy class is a mid-level pitch approach to seating and does not provide optimum leg room, but in comparison with United and Spirit it could be worse ("Legroom: How airlines compare").
Pitch is, however, only one aspect of the seat plan that plays a factor in the comfort and safety of the Delta plane's ergonomic design. The width of 17.2-inches is more than an inch below that of Economy Comfort and nearly three inches below that of Business Elite ("Seat Map Delta Airlines Boeing B777 200ER"). The fit can therefore be tight for anyone with any girth to their bodies, but it is to be expected in Economy. In terms of safety, the seat harness attaches and secures in an easy-to-strap and easy-to-buckle manner, and during takeoff, landing, and turbulence, the dimensions of the seat give the passenger a feeling of security (due to the limited range of possible movement): in other words, the seats are snug and, when compared to those of Business Elite (which provide a full, flat bed recline for passengers) the exchange of space and the ability to recline for the feeling of being strapped in tight may be a welcome...
And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances. In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have
External Analysis of Southwest Airlines External Analysis Southwest Airlines Will Southwest Airline's strategic plan continue to bring success in the new airline industry landscape? This paper sought to answer this question by examining the external increasingly consolidated environment in which Southwest competes. The review was conducted through application of Porter's Five Forces, a PEAT analysis, and a SWOT analysis. The report concludes that Southwest has gained ground and maintained stability, changing only as
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