What all this shows is that "there is something about a crowd of bystanders that inhibits helping behavior" (101).
The results of Latane and Darley's research were shocking. Why do some people act in altruistic or pro-social ways while others do not? To act altruistically means to work in a way that goes beyond our selves, our own egos, and work for the benefit of someone else. A true act of altruism has two properties: It must benefit someone else and it must be potentially costly to the benefactor (Clarke 6). Walster and Poliavin define altruism as, "helping behavior that is voluntary, costly to the altruist and motivated by something other than the expectation of material or social reward" (6). This definition is a good one as it makes clear that there is a great distinction between egoism and altruism. True altruism is a regard for others without the concern for one's own self-interest or external rewards (6).
The...
SOCIAL PSYCHOLOGY AND WHAT DOES IT AIM TO STUDY? Inspired by Kurt Lewin (1951), social psychology adopted the experimental method to study human behavior (Wood & Kroger, 1998). In this regard, Wood and Kroger (1998) report that, "Lewin's experiments in leadership style (autocratic, democratic, laissez-faire) became classics in the new experimental social psychology" (p. 267). Lewins' early work was carried on by Festinger and others who explored cognitive dissonance for
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