Schultz is the inspirational leader for Starbucks, and as such is a critical element in creating the company's attitudes, beliefs, behaviors and motivations. It was Schultz who created the company in the first place, and this gives him a tremendous amount of credibility with anybody who works there. There is no person who has contributed more to the success of the company, and this is something that is recognized within the company and externally as well, so in part working for Starbucks implies that one buys into Schultz's vision for the company. That vision includes making Starbucks a great place to work, with a positive attitude. Schultz wanted Starbucks to have great people working on the front lines in order to create a superior customer experience, as he feels that this will drive the repeat business that is so critical to the company's success. Moreover, the superior service from the staff must come from having people with great attitudes. This is part of the Starbucks system, built into the hiring process, to find people with great attitudes who will actively...
Not only is it mandated by the company, but because every success that the company has had was the result of Schultz's vision and hard work, Starbucks has become a place where people work specifically because they believe in the company's mission and because they want to be there. The culture of the company is critical to its success, and part of that culture is about being devoted to the company's mission and vision. Those things come from Schultz, and the implementation in terms of hiring, training and enculturation is part of the system that he developed when the company was first embarking on its expansion. Franchise owners are trained in these things as well, to ensure consistency of experience whether the store is company-owned or a franchise.
The company also has an interest in hiring internally. Staffing is a challenge for Starbucks, however, because of the company's growth rate and the need to maintain high standards of customer service (Weber, 2005). This is why the company emphasizes training to the extent it does, because training and enculturation is needed to support the staffing policy. Employee Training and Development Starbucks has an extensive training program in order to ensure
stakeholders at Starbucks. The internal stakeholders include the senior management team, the shareholders, managers and employees, and the Board of Directors. Schultz works closely with all of these groups in order to manage the company. As the firm's inspirational leader and visionary, Schultz guides the senior management team and works closely with the Board, on which he sits. Through the Board, he deals with the shareholders. Overall, all of
Leading Complex Organizations: An Entrepreneurial Perspective Howard Schultz is one of the transformational leaders in the modern business environment given his role in creation and development of a successful company i.e. Starbucks. Starbucks is renowned for its long standing record of growth, profitability, and success, which is a reflection of effective leadership towards making money. The growth and profitability of Starbucks is largely attributed to the leadership of Howard Schultz. Actually,
Cultural Management Starbucks wants to enter South Africa, the "Rainbow Nation," and learn about doing business in Africa for future expansion across the continent. It has the conditions for success, but critical will be managing a multicultural team of employees in every store. There are 11 major languages in South Africa, highlighting the diversity of the country, and it has also become a magnet for immigrants from other African countries as
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