Strategic Management
[Book Manuscript Draft]
The New Business Environment
Globalization
Expansion and Benchmarking
Organizational Mission
Nature of Human Behavior
Human Networking & Human Capital
Rules and Principles of Management
Total Quality Management
Innovation
Cultural Barriers
Strategic Management Rooted in Education
Change in Today's Organization
Transformation
Transformational Change
Transformational Leadership
Technology to Enable Strategic Management
Strategic Management
Strategic management is an elusive term that has as its basis various theories of leadership and the associated various factors that comprise the leader that is effective in leading the organization to success. This chapter provides a review of previous examinations of leadership theory and the formation of leaders in today's organizations as well as providing a brief review of the factors that impact strategic leadership in the organization. This chapter sets the stage for a study of what factors and elements serve to formulate, affect, and drive strategic management within the organization and more importantly how these factors, elements, and drivers affect strategic management in the globalized and highly technologically enabled contemporary environment. This chapter is simply a review of what this book will examine more deeply and thoroughly and that being what comprises and serves to form successful and effective organizational strategic management in today's globalized business environment.
The New Business Environment
Historically, strategic management has had a localized focus and strategy was formulated based upon local beliefs about management techniques, which were derived from tradition and established organization culture. However, globalization has shifted the focus of strategic management to a broader perspective that is inclusive of a diversity of considerations including cultural differences in management strategy. Buytendijk (2009) defines globalization as "the integration of the world's culture, economy, and infrastructure driven by the lowering of political barriers to transnational trade and investment, and by the rapid proliferation of communication and information technologies."
Globalization
Globalization is a term that is often used to refer to the impact of the free-market on the economies including local, regional, and national. One of the effects of globalization and one of the new considerations in strategic management is that of outsourcing. Outsourcing is economical because the work is contracted out and costs less. This changes the focus of strategic management greatly and the necessity of reduction of costs results in the shift in focus in managing the organization and its resources, particularly the resource of human capital within the organization.
Expansion and Benchmarking
Today's organizations have the potential for expansion into other geographic regions and this creates threats to the organizations already existing due to new entrants into the market and increases the rivalry among already existing firms. In addition, globalization has increased the bargaining power of consumers and buyers and changes the way that businesses are required to compete in the globalized market. This also makes a requirement of evaluating competitors more thoroughly to understand the organization's needed policies and procedures that lead to success. This may include evaluation of the organization's products and services in order to understand how the organization can improve its own products and services to gain a competitive advantage in the global marketplace. This process is known as benchmarking and is a process that provides the organization with benefits and leads to education of company executives on methods of product improvement as well as improvement of business operations and the areas in the organization that requires improvement in strategy.
Organizational Mission
Today's organizations operate in a business environment characterized by variations in culture, religion, as well as variations in economic conditions in the marketplace. Therefore, marketing operations have to be sensitive to these variations and adjust accordingly, however; these adjustments have to be fully informed by research into the differences existing in global cultural, religious and local traditional factors. The organization's mission and vision is critical in directing the organization toward goals that are achievable and principles by which to guide the organization in reaching those goals. However, all too often the organization's goals and mission is viewed simply as rhetoric with no real or material meaning.
As stated by Buytendijk (2009) the problem that exists with the majority of organizational mission statements is "that they are often not implemented, because system goals usually supersede them." (p.192) The connection or relationship between the mission of the organization and what they witness on a daily basis in the organization are far too different and inconsistent. Because the mission statement is often misaligned the organization's...
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