Sandals Resorts
In opening sentence, briefly introduce Sandals Resorts intended analysis. This purpose statement. One sentences sufficient. For, a sentence "The purpose report analyze components marketing mix Gatorade brand.
Marketing Mix: Sandals Resort
Overview of company
Sandals Resorts is a brand-name series of chain resorts, most of which are located in the Caribbean. The target demographic for the resort is primarily established couples. Sandals seeks to showcase romantic yet affordable destinations for vacationers on honeymoons, weddings, and 'second' weddings. Segmentation variables include that of price and also purpose of the trip -- some individuals may want a quiet getaway, while others use Sandals to engage in major event planning, such as those orchestrating 'destination' weddings. The purpose of this report is to show how Sandals uses product, price, placement, and positioning to effectively segment the market of its target demographic of couples and sustain brand interest in the competitive resort marketplace.
Sandals Resorts was founded as a private company in 1981. It has 1,500 employees and its sales are estimated at $600 million (Sandals, 2012, Funding Universe). Sandals Resorts is part of the Sandals Resorts International parent company which also includes Beaches, Grand Pineapple Beach Resorts, Fowl Cay Resorts, and Private Villas. Sandals is specifically advertised as offering luxury couples vacations, versus the other parent company resorts advertised as being 'for everyone' (Beaches), for discount vacationers (Pineapple), and the more luxurious Fowl Cay and Private Villas for high-end travelers.
Product
Sandals Resorts focuses on a relatively narrow range of destinations in the Caribbean, versus some of its competitors, presumably to keep prices low. Resort deals are offered as 'packages,' including meals, activities, as well as accommodations. As well as value and advertised luxury, the resort thus offers relatively 'low stress' vacation planning. Sandals even notes, regarding purchasing: "Since everything is included...
However, within this broad segment are likely candidates for additional segmentation such as marital status and age that would enable more targeted marketing campaigns. Additionally, Club Med Spain needs more flexibility in its initial pricing to penetrate the market. As such, price setting should not be dictated by a Paris-imposed quota system, but rather should be determined by local management. Likewise, Spain ought to set aggressive incentives for its travel
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Sandals Resort Based Brand "Sandals Resort" develop Product Price Using references found learn chosen brand (Sandals. ), write a page APA style essay Final Project Template, providing information: Product: Discuss classification product, stage product life cycle, product positioning, features benefits product. Sandals Resort: Product and Price Product Sandals Resort is a popular chain of resorts in the Caribbean. Because of the nature of the travel industry, Sandals tries to project an image of luxury
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