Samsung Cell Phones
Segmentation
The first distinct market segment for Samsung is the enterprise market, which is primarily regarded as employee phones market. This market segment has grown tremendously in the past few years and businesses incorporate phones into work processes. The segment contains the working class population with different income, age, and of different gender. The population is in different geographic and can be segmented through user status for employees who are looking for ways of enhancing work processes. The second market segment for Samsung cell phones is the early adopter market, which comprises of children or technically ignorant or naive customers. This segment contains children who are looking for phones to play with or individuals seeking for easy-to-use phones. The behavioral segmentation of this market is user status since it's made of first-time users or technically ignorant users who are usually found within the home setting. The individuals are looking for phones that are easy to use for calling, texting or playing games.
Target Market
The most profitable market of the two segments is the enterprise market comprising savvy, educated shoppers. This market can represent growth for Samsung because it contains a huge portion of potential customers who can afford the product...
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