Samsung Telephones
Environmental Factors
Some of the environmental factors that are pertinent to Samsung include the social class in which the consumer is in. For instance if the consumer comes from a high social class then he or she will have a preference for Samsung phones which are more expensive. Another factor also includes the culture that prevails where the consumer is situated. For instance, in the United States and Europe, there is a culture of using the Samsung Galaxy S series which are usually in competition with the iPhone. There is a culture of using smartphones that have connection to the internet over Wi-Fi and have several mobile applications (Ahmed et al., 2015).
Consumer Factors
There are also consumer factors which are pertinent to the purchase of the Samsung telephone products. One of these factors is age, where the consumers who are much younger have a preference for phones which are trendy and chic in design and also have several mobile apps. On the other hand, consumers who are older would prefer a much simpler phone which is used for communication. Another factor is the level of income earned by the consumer. The consumers who have a high source or level of income will prefer to purchase the latest Samsung smartphones which are much more expensive (Ahmed...
Emergency The mobile phone is extremely useful in the case of emergency situation. The owner of such a mobile device can call 911 for free from their mobile phone, even if the owner's phone credit does not allow for calls to be made. Also, the camera of the mobile phone can be used in recording certain aspects that are useful in such situations (Reardon, 2006). Storage An important feature of mobile phones consists
Consumer Decision-Making Processes The holiday season is upon us again, and it is the biggest season of the year for retailers. American consumers will buy an average of around $700 on goods and services related to the holidays, which equates to the range of $224 billion. Analysts further break down the market between those who are of relatively limited financial means and just try to survive the holidays, and those who
Samsung Electronics Examination and Evaluation of Business Strategies and Frontier Markets: Brazil The South Korean company Samsung began operations in Brazil in December 1986 when it opened a representation office. Since them Samsung has invested a total of U.S.$300 million, employs almost 1,000 staff members and has a revenue of above U.S.$500 million. Since May 1994, Samsung has started offering services to Brazilian consumers, and from November 1995 it has produced TV
IPhone 5S vs. Samsung Galaxy S4 iPhone 5S: iPhone 5S is the latest smart phone developed by Apple Inc. which is one of the most successful smart phone brands of the present times. iPhone 5S is the most advanced phone in the company's iPhone product line. It was released on September 20, 2013. Its predecessor, iPhone 5 was released on September 21, 2012. iPhone 5S has same design as of iPhone 5,
Apple Inc. And Samsung Group) Background information about Apple Inc. And Samsung Apple is the global trendsetter in the electronic industry with its tablets, smart phones and computers. The computer manufacture were their core strength for a long time, but it gained momentum in other tech segments later as well. With the introduction of Macintosh contributed significantly to the sustenance of the company. Its solid financial performance is a testimony to
Consumer Buying Process There are five main stages to the consumer buying process. These are need recognition, information search, alternative evaluation, purchase decision and post-purchase behavior (The Consumer Factor, 2016). The first step, need recognition is the point at which the consumer begins the process, realizing that a purchase needs to be made. This is a good place to start the marketing process, as many companies do. The consumer will determine
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