This is light of the fact that Samsung competitors in electronic market are more dominant e.g. Sony, Panasonic, and LG in home appliances and Nokia, Apple, and HTC in mobile phones market making it an uphill task for Samsung mobile to stand out among such a crowded brand parade. Samsung must also realize that the electronics industry and communication in particular is very dynamic and is growing fast each and every day. They should hence find a way of forestalling the ever increasing competitors entering the market. This calls for a tactful sales strategy that should be outlined by the management at various levels so that they can keep in step with the competition.

There has been as well, a notable reluctance or lack of vigor in the advertisement of the Samsung products as compared to the competitors making it easy for the customers, even those who were originally Samsung adherents to opt out to other brands or reconsider buying from Samsung in their next purchase. This calls for a more vibrant...

One of the most significant expectations is the increase in the market share since Samsung makes itself distinguishable from the rivals by offering distinguished services hence positive prospects of market share expansion and customer base increase.
The product variation and the constant invention that is within the company will make it possible for the already existing clients to stay with Samsung and even attract new adherents who may want to try out the new products.

It is also expected that with the daily rise of the demand for mobile phones, there will be more advantage to Samsung mobile than the other companies as it will enjoy the fruits of the constant innovations within the mobile industry hence have a brand community for the long run, against the short run clientele base.